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Use Irrational Logic to Raise Prices

May 4th, 2016

package-printsIn the book, “Predictably Irrational, the Hidden Forces That Shape Our Decisions,” author Dan Ariely argues that as consumers, we make decisions based on irrelevant information. Knowing this about our behavior can help you build packages of products that will increase add-on sales.

For example, Dan points out that we don’t make decisions based on price, but on price relative to something else – even when it shouldn’t be. For example, do you remember the old TV ad, “For about 70 cents you can buy a cup of coffee, or feed a child in Guatemala?” The other way consumers can be motivated is to offer items compared to less attractive products. We’ve seen this marketing principle used for years as “good, better, best.” It works. Give clients 3 options, and the majority will select the middle one.

Here’s how you could combine these 2 “irrational” consumer purchasing behaviors to build more profitable packages.

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3 Questions to Ask Before You Hire a New Employee

May 4th, 2016

newhireYou have two resumes to choose from for a second shooter or a front desk job at your studio. Both candidates have some skills. While big corporations use complicated personality tests to finally decide who to hire, if you’re like most bosses, you don’t have that time. Instead, you interview them, trust your “gut” and hope you’ve made the right decision.

The good news is that, according to research done at Wake Forest University, learning how a potential candidate will get along with you, your staff and your clients doesn’t require long, drawn-out personality testing. Instead, you can learn how a potential employee will behave by simply asking them how they feel about other people.

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4 Tips to Increase Facebook Video Views

April 27th, 2016

You already know Facebook videos are a great way to increase your fan’s interest in your services. But did you know that Facebook has compiled a list of proven tips to get more views?

Facebook had volunteers watch more than 850 mobile videos and decide which ones worked best. They compiled the data, and here’s what they found works:

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Add Website Photography to Your Commercial Photography Services

April 27th, 2016

northgate-building-afterIf you offer commercial photography, you probably show one or more services in the portfolios on your website:

• Headshots
• Interior/exterior photography
• Product photography

It makes sense. At some point, every business will need these services, especially when they need to update their website.

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Press Printed Cards on Sale

April 14th, 2016

folded-card-saleJD is offering 40% off all press printed cards!

This includes 4.25×5.5, 5×5, 5×7 folded and flat cards, as well as multi-fold cards. You can design your own, or use our designer templates for the same sizes and types.

The sale includes all paper options: standard, coated, pearl and linen. It does not include Slimline photo cards. Watch for the red text on the right to verify you are ordering a discounted product.

This sale runs April 15 to May 15. No promo code required. Discounts will be shown at checkout when you place your order.

Use this sale as a way to jump start your spring marketing campaigns.

Order your cards in JDLab2You. Click here to get started.


Teen Photography Workshop & Camera Cleaning at JDLab April 25th

April 12th, 2016
leslie-conway

Leslie Conway

JDLab will host Leslie Conway’s “Teentography”, a PPM/PPA Merit Class on Monday, April 25th from 10am till 4pm at JDLab in Flint (map). Photographers can drop off their cameras for cleaning and lenses for calibration at 9am the same day. Register online here.

About Teentography

Teenography is a marketing program focused on empowering young women through photography.

Leslie writes, “All model programs should include the basics: Great pictures at an affordable price for them, good kids with great attitudes for you, and a good time for everyone involved. Some year-long model programs take on group shoots, community service and other bonding experiences to keep groups together. Mine does all the above, and goes the extra steps to help them get into the National Honor Society at an early age, get a great teen job even if they’ve never had one, and ups their odds of getting into the college of their choice.”

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Facebook Promoted Post Options

April 11th, 2016
Click to Enlarge

Click to Enlarge

Facebook has 3 ways you can Promote a Post on your business page:

1. Ads Manager
2. Promote Local Business
3. Boost Post

Knowing how each of these work and how they can help you promote a post is critical to marketing on Facebook.

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300ppi Important for Cards and Templates

April 11th, 2016

If you are creating cards or composites in Photoshop or any other image editing software, make sure your file resolution is set to 300 pixels/inch (ppi).

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Remove Spam Likes and Ban People in Facebook

April 5th, 2016

fb_logo

There are 2 kinds of people you don’t want on your Facebook page: spam likes, and people you want to ban. You should know how to get rid of both of them.

Spam Likes

What are spam likes? Some are Facebook users from foreign countries who are paid to like Facebook Business pages. They click “lke” to become a Facebook fan if you purchase spam likes from a reseller (definitely not recommended!) Other spam likes can show up if you advertise on Facebook, but don’t properly set the location you want to target. Some span likes are simply friends of your fans that clicked like on your business page as a favor. Either way, you can end up with likes from fans who will never engage with your Facebook page again.

Why should this matter to you?

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3 Lessons We can Learn from New Photographers

March 30th, 2016

pexels-photo-24417In the movie Field of Dreams, Ray hears a voice in his cornfield tell him, “If you build it, he will come.” The voice was referring to baseball player Shoeless Joe Jackson. But back in 1989 when that movie was released, that voice could have easily been addressing any photographer about what to do to grow their business.

With the growing number of new photographers in the marketplace, it may be frustrating to established photographers who see ever-increasing competition for their professional services. While the easy answer for the competition is “price,” it’s actually more complicated than that. Today’s clients expect to be marketed to differently to get their attention, and young photographers are more attune to this because, in many ways, they think like their own clients. The truth is, young people think about marketing differently than older people do.

So how can an established photographer compete? Here are 3 things we can learn from new photographers to attract the next generation of clients. Learn these lessons, and you can do it too.

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