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Content Marketing For Professional Photographers

September 24th, 2014

photographerI was reading an infographic on marketing in Entrepreneur magazine and it argued that content marketing has proven to be more effective than advertising online for sales. Content marketing basically means sharing useful information with a potential client.

It’s common sense, if you think about it. People are more likely to do business with – and even pay a little more to – someone they trust. Content marketing builds trust, which leads to sales.

But what made the infographic most interesting to me is that the authors had directly measured the different kinds of content to determine what works best. They found that 3 of the most effective kinds of content were a.) customer testimonials, b.) case studies, and c.) product collateral.

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“It’s a little over, is that OK?” Up Selling for Photographers

September 24th, 2014
Marche-aux-puces-Lausanne-004.jpg

Marche-aux-puces-Lausanne CC-BY-SA-2.0-fr

I went to the farmer’s market last week to pick up a pumpkin for the front porch. While I was there, I decided to treat myself to half a pound of a great 10 year old white cheddar they sell at the cheese shop. Expensive, but it tastes amazing. Nothing like it at the supermarket.

The young lady finished cutting the cheese, threw it on the scale, then looked up at me and said,

“It’s a little over, is that OK?”

What could I say? Not only was it okay, but I was impressed that this student had already learned the art of upselling. Then I started thinking about how upselling could work in a photographic studio.
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Stolen Images a Growing Trend Online

September 17th, 2014

By Don Hankins via Wikimedia CommonsI recently read a story about a young couple who hired a wedding photographer after browsing through the photographer’s wedding portfolio online. They liked the photographer’s “style” and wanted it for their event. After the wedding, they received proofs that looked nothing like the original style. With a bit of digging they discovered that the photographer had stolen the portfolio images from other photographers online.

When confronted, the photographer quickly deleted the online portfolio. They received their album as per the contract. According to their lawyer, there was nothing legally they could do.

This story is terrible for both the young couple and the professional photographer whose images were stolen. Unfortunately, stealing images is a growing trend online.

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Join PPA and go to ImagingUSA for FREE!

September 12th, 2014

Imaging USA

What’s better than belonging to the world’s biggest association for professional photographers? Going to the industry’s longest-running photographic convention for free!

If you sign up for a new PPA membership, you will also get entrance to Imaging USA Feb 1-3, 2015 in Nashville. This includes the Expo, speakers and programs, networking opportunities, and a program exclusively for new members.

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What Can We Make For You?

September 10th, 2014

IMG_2040We’re testing a new product this week: photo coffee mugs. Now before you roll your eyes and say, “who sells this stuff?” consider that JD is really 2 labs in 1.

On our portrait/social side, we print thousands of weddings, seniors, events and family portraits every season. But in our underclass (K-12) division, we’ll print well over 600,000 packages (not just prints) for independent school photographers in the next 90 days.

The coffee mug is an add-on for the the independent school photographers. But since we’ll already be offering them in JD Pick-a-Pack, we thought we’d offer them in JDLab2You too.

In fact,  the coffee mug is just the latest in a long line of photo gifts we’ve added to JDLab2You over the last few years:

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NAP Critical for Photographic Studio Google Search Placement

September 8th, 2014

photographer online searchIf you’re not familiar with the term NAP, you’re not alone. NAP stands for “Name, Address, Phone.” Having a consistent NAP is critical for  search engines like Google, Yahoo and Bing if you want your photographic studio to be found online.

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Photographer Business Card Templates

September 2nd, 2014

photographer business card templatesLooking for an easy way to create a business card for your studio or photographic business? JDLab now has free business card layout guides. Use these layered Photoshop .PSD files to get started, customize with your studio information, then save as a JPG image ready to order from in JDLab2You.

The downloadable ZIP file contains a .PSD file for each of the 5 custom styles: clean, classic, designer, lens, and whimsical business cards. In addition to artwork and graphics, each .PSD file contains a layer with cut and safety lines, so you know your cards will look great before they are printed.

Download the layout guides here.

 


3 PPA Super 1-Day Photo Workshops in October

September 2nd, 2014

PPA workshops grand rapids miAngela Lawson, CPP, and Sam Sarkis, M.Photog.Cr. will hold PPA Super 1-Day Photo Workshops for photographers interested advanced training or in achieving Certified professional Photographer status.

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3 Reasons Why You Should be on Pinterest

August 27th, 2014

pinterestAre you using Pinterest to display your portrait/social images? If not, you should be. While Facebook is most commonly used by professional photographers, here are 3 important reasons you should also be posting to Pinterest.

1. Viewers are your target market. The marketing term “family memory-keepers” describes most social/portrait photographers ideal client. This is women aged 25-50 with disposable income, exactly the same demographic that uses Pinterest. For example, Pinterest use goes up before and after dinner, but drops during the 5-7pm family meal time. Do they have money? It turns out 2 in 5 Pinterest users visit on an iPad.

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Use this Trick to Get More Email Signups

August 19th, 2014

hellobarEmail marketing via monthly newsletters is one of the least expensive ways to keep your studio in potential client’s mind when they are ready to purchase photography. Basically, it is a numbers game. The more emails you have, the more potential clients will see your images/promotions, and the more calls you will receive.

To get emails, you need a way to collect them. It should be:

1. Easy to find on every page.
2. No obtrusive (like a pop up).

A new add-in that will work on most websites called Hello Bar does both.
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