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Add a Link to a Post in Facebook

April 15th, 2015

Suppose you’ve created a graphic for a cool product or special you want to offer in Facebook, and you’ve created a page on your website that explains it in detail. How do you get your fans on Facebook to see the details on your website? Read the rest of this entry »

Creating and Saving Packages in JD Pick-a-Pack

April 7th, 2015

One of the benefits of JD’s Pick-a-Pack software is the ability to create custom packages for each client, or to reuse them again to save time. Here’s how it works:

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Use Instagram to Build Your Brand

April 7th, 2015

sam-horine-photographyWe all know the importance of social media, but it’s great to hear the experience of a professional photographer who is actively using it to build their brand – and their business. That’s why I was interested in an interview of Sam Horine I read online. Sam is a working photographer in New York who has transformed himself into a local celebrity by posting his around town images to Instagram. In the interview, he shares some lessons he’s learned along the way.

Sam said he got involved with Instagram in 2010. What first appealed to him was that as a working photographer, he could have fun with the images.

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Lindsay Adler to Teach Retouching May 19th

March 25th, 2015

(c) Lindsay Adler

Lindsay Adler will teach a day-long workshop titled “Fashion Flair for Portrait and Wedding/Creative Retouching” May 19, 2015 from 1-4pm at ProCam Photo in Livonia, Michigan. She will finish that evening with a speaking event from 7-10pm.

During the workshop, Lindsay will show photographers how to apply her concepts of fashion photography, including preparation, styling, props, lighting, posing and post-processing to their portrait and wedding photography. She will demonstrate how using fashion photography concepts and ideas in your own work will help you to stand out against your competition.

During the evening event, Lindsay will demonstrate her processing techniques with her images from the afternoon’s workshop.

DPPA members can attend the live workshop and evening event for $29, or non-members for $49.

Limited seating is available for the workshop and event, so you should register early.

To see some of Lindsay’s work, click here.

Posting Videos on Facebook vs. YouTube

March 24th, 2015

fb-vs-ytubeFor years, photographers have been posting videos on YouTube, then linking to them in Facebook. However, now that Facebook lets you upload videos directly, many photographers have made the switch and now post their videos directly to Facebook.

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JDLab2You Get Started Video

March 24th, 2015

Here’s a short video that shows how easy it is to send your first order.

Add Custom Text to Wallets in JDLab2You

March 24th, 2015

custom-walletsYou can add custom text using any font or color to wallets in JDLab2You.

When you select Wallets in JDLab2You, you have 3 options: 1. Standard, 2. Custom Text, and 3. Foil Stamped. Each of these options are slightly different.

1. Standard – This is the custom way to add text to wallets. Using the text-tool text box tool, you can draw a text box, add or edit text, and change the text font and color. The available fonts are the same ones installed on your PC. You can create a custom font color using the RGB sliders, or use the eyedropper to pick a color from the image (see right). Text can have drop shadows, or a box around it. If you select the 8-image wallets, you can even create unique text boxes for each image.

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Mobile Friendly Websites Ranked Higher on Google

March 15th, 2015

mobile ready photographer website

Google has announced that beginning April 21 they will begin penalizing websites that are not “mobile friendly.” This means that if your website does not automatically respond to changes in screen resolution – from smart phone to desktop – Google will rank your website lower than your “mobile friendly” competition.

What does this mean for you?

First, you should try Google’s Mobile-Friendly test. If you pass, excellent. You have nothing more to do.

If you fail, you have 3 options:

1. Replace your website. Most modern website software is resolution independent, i.e. ‘mobile friendly.” We did a side-by-side review of the best software for photographers.

2. Fix your website. If you use Google Webmaster Tools, you can get a full list of mobile usability issues across your site by running the Google Webmaster Tools Mobile Usability Report. If you don’t use Google webmaster tools, start here.

3.Create a new mobile-only website. Your website’s server knows when a mobile phone wants to view your website. Instead of sending them a copy of your website, it can redirect mobile phones to a different website called m.yourwebsite.com. This website can be hosted by a mobile website provider. The most common ones are dudamobile.comgoMobi.info and bMobilized.com. These 3rd party mobile site builders will cost you around $100 per year.


“Negative Review” Scam Targets Professional Photographers Nationwide

March 15th, 2015

scam-alertIf you are notified that you have a bad online review by a company that offers to “fix” it, you may be the target of a scam.

Online companies are targeting pro photographers along with other small businesses by first posting bad reviews, then offering a (paid) service that helps you to fix the reviews. This type of extortion is just as illegal as a neighborhood “protection” racket, yet thousands of small businesses trying to protect their online reputation fall prey to it every year.

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Add Online Dating Photography to Your Portfolio

March 12th, 2015

If you shoot portraits, do you offer online dating photography as a page on your website’s portfolio? You should.

According to the Pew Research center, 1 in 5 adults ages 25-44 have used an online dating site. According to eharmony.com, photos matter more than anything when it comes to online dating profiles. This is an untapped market. Thousands of singles in your town want to look more attractive to the opposite sex, and need your help.

Getting started is easy. You can add “online dating photographer” and “online dating photography” to your website’s keywords, and add a new “online dating and social media” page to your portfolio.

Why not give it a try? You may discover a new, non-seasonal revenue stream for your portraiture business.

© 2013, JD Photo Imaging, Inc.