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Facebook Pixels – What you need to know

September 21st, 2016

Facebook has a feature called the “Pixel” available on your business page. This is a 1×1 hidden pixel image you put on your website.  Every time someone from Facebook goes to your website, Facebook sees the pixel, and records the visit. This makes it easy to keep track of which of your Facebook fans (or potential clients clicking on ads) are clicking through to your website.

Why use the Pixel?

While you can already see how many fans or potential clients click on a post or an ad, pixels remembers who they were. You can later targeted ads to them or Facebook users just like them. You’ll never show an ad for senior portraits to a bride again!

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PPA Insurance a Great Member Benefit

September 21st, 2016

ppa-logoEvery professional photographer is also a business, and like any business, there are different kinds of insurance you must have. Fortunately, the Professional Photographer’s Association (PPA) has a full package of the most important types of insurance every photography business should have.

In addition to the educational benefits offered by PPA, here is a quick list of insurance programs they offer:

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5 Tips to Improve your Photography Website About Page

September 14th, 2016

photographer-about-pageI was looking at the “About” page on a photographer’s website the other day. Every website has an About page, and this was like many of the others I’ve read before.

Nothing was wrong with the page – it just felt like I was reading a resume: A list of awards, past accomplishments, and a sentence at the end describing how successful their studio is today.

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DPPA Lighting Workshop Sept 20th

September 14th, 2016

claude-jodoinA workshop titled, “Lighting for Fun and Profit” by Claude Jodoin will be held Tuesday, September 20 at 6:30pm at the Troy Community Center (directions). The class is sponsored by the Detroit Professional Photographers Association (DPPA) and JDLab.

No matter what part of the market is being served by your studio, getting the images right in the camera saves countless hours on the computer later trying to fix bad exposures and color casts.

Using simplified methods, Claude will show you how to master any light in any situation using all modern lighting tools. You will learn how to create several different looks in salable portraits using window light, umbrellas, boxes, diffusers and reflectors. With a slide show that features all images, pullbacks, and live demonstrations, all your questions will be answered.

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Volume Photography Workshop at JDLab Sept 19th

September 6th, 2016

An all-day workshop “Volume Photography from A to Z” with instructor Kim Schlegel will be held on September 19, 2016 from 9am till 4pm at JDLab (directions). The workshop is sponsored by the Professional Photographers of Michigan. This is a PPA Merit program.

During the class you will learn the basics of a volume photography photo day with a focus on school picture day. Kim will explain how a great system can make for a very successful photo day and a great living with photography. She will explain the difference in equipment and workflow in the volume photography world. She will also cover how to build a successful business with a focus on volume and a passion for the creative.

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Is Someone Using Your Facebook Account?

August 24th, 2016
Click to see full size image

Click to see full size image

Want to know if someone is logged into your Facebook account without your permission? This well hidden feature makes it easy to find out. The trick is, you have to know where to find it!

1. Select the options “down arrow” on the far right of your page.

2. Select the “Settings” menu option on the right.

3. Select the “Security” menu option on the left.

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Free PPA Webinar for All Photographers

August 24th, 2016

ppa-logoThe Professional Photographers of America (PPA) will host an online webinar titled “Email Best Practices: Power, Peril, and Productivity” on Thursday, September 8, 2016 at 2pm EST. This webinar is FREE, and is open to all photographers regardless of skill level.

These free webinars are an opportunity for non-members who may have considered joining PPA, but didn’t know if their educational programs were worth the cost. Here’s an easy way to find out.

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New Sports Artwork in JD Pick-a-Pack

August 17th, 2016

sports-coverJDLab has added a new line of artwork for our sports products in JD Pick-a-Pack for School, Sports & Events.

The Champion line of products include drag-and-drop templates for traditional items like memory mates, calendars, trader cards, tickets, magnets, magazine covers, and teams. In addition, we have templates for popular add-on products like water bottles, bag tags, coffee mugs and mouse pads. New products in this collection include an 8×18″ pennant, 10×20″ and 16×20″ posters, and car flags that can display the team name and logo.

Because you asked for it, for the 2017 season we even have Champion templates for the iPhone 6!

Champion templates are available for Baseball, Basketball, Cheer, Cross Country, Football, Golf, Hockey, Softball, Soccer, Swim  and Volleyball. Need templates for additional sports? Just let us know.

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The Secret to Improving Online Print Sales

August 16th, 2016

cartMany photographers who try to sell prints online have become discouraged by the low volume of sales. Some of them even give up. They’ve decided that the effort to set up online albums and distribute marketing materials, combined with the cost of hosting the images, isn’t profitable.

While print pricing and marketing have an impact, one of the most important reasons for lack of online sales is referred to online as shopping cart abandonment.

Let’s say you have 100 clients visit an online print album (wedding, event, team) to look at photos. According to online sales statistics, about 30 of them will place a print in their shopping cart, 10 of them will get to checkout, and only 2 of them will complete the purchase. The drop from 100 potential sales to 2 actual sales is shopping card abandonment, and it has been heavily studied by online marketing experts over the years.

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New Facebook Cover Image Size

August 10th, 2016

facebook-cover-imageOver the next several weeks, Facebook is rolling out a new 828x315px image size for the front cover photos. You’ll know if these image sizes are available on your Facebook page by seeing the profile photo to the left of your cover photo instead of being in the lower left corner.

This new 3-column layout is designed to make your website’s Facebook page look better on smart phones and tablets.

To help you redesign your cover photo, we found this great Facebook page fbsd by yoconta. Make sure you’re logged into Facebook. Then click this link and download the July 22nd .PSD file to use as a guide for lining up your photos so the subject looks good on both the desktop and mobile.

We’ll be updating our image guide soon. In the mean time, this will help get you started.

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