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Tip: Rename Images on your Website

February 10th, 2016

baby-photoOne of the ways Google, Bing and Yahoo search engines figure out what kind of business you run is to scan your web pages looking for keywords. Basically, keywords are 1-3 word phrases on a page that help the search engines determine what that page is about. While keywords are important in a page’s title, meta-description, and body text, most photographers forget the easiest place to use them: in image file names.

Take this image on the right, for example. If you shot this kind of photography and wanted to put it on your website’s portfolio, you’d be tempted to drag and drop it from the sitting’s project folder on your hard drive. The file would probably be named DSC_1234.jpg or SMITH-0012.JPG.

A quick search shows there are 122,00 images on Google named DSC_1234.jpg!

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3 Marketing Trends for 2016

February 10th, 2016

marketing-trendsOver the last year, successful local businesses like photographic studios are reporting changes they are making in their marketing to improve sales. Below are 3 of the top marketing trends that can be used to help you become more successful too.

1. Websites

Trend: We’ve been saying for the last couple years that 80% of your clients search for you online before they call. However, new research by the Independent We Stand Campaign for local businesses found that 97 percent of Internet users conduct online research on local products and services before committing to a purchase. How many clients do you have that don’t use the Internet? They are looking for reviews and testimonials before they buy. And of Internet users, about half will look for you on a smart phone or tablet.

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PPO PhotoBlast Feb. 11-14th

February 3rd, 2016

ppo-photoblast16The Professional Photographers of Ohio PhotoBlast 16 will be held February 11-14, 2016 at the Nationwide Hotel and Conference Center, Lewis Center, Ohio (Columbus Area).

JDLab is proud to be a long-time co-sponsor of this important educational opportunity for our clients in Ohio and the Midwest.

PhotoBlast 16 offers education, an image competition and trade show throughout the 4-day event. In addition, they will have guest 13 speakers and a PPO members-only swap and trade show starting at 7pm on Saturday, February 13th.

PPO has extended a non-member convention discount of $40 off registration to JD clients (see coupon below) available until February 8th.

For Call-In RESERVATIONS, please call 614-880-4300 and request the PPO 2016 CONFERENCE group rate.

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PPM State Convention Feb 26th

January 25th, 2016

Combined PPM flyer layout psdJoin JDLab at the PPM/Northeast District Print Competition and State Convention on Friday, February 26 through Tuesday, March 1, 2016 at the Doubletree Hilton in Detroit/Dearborn.

We will be exhibiting at the trade show, and will be there to show you new products as well as answer any questions you may have about marketing your photography.

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Win a Camera from JDLab at SPAC

January 20th, 2016

school photographers

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Free Marketing is Over

January 19th, 2016

2016-predictionsFor 2016, I’m making a prediction: the era of free marketing for professional photographers is over.

What do I mean?

It wasn’t that long ago that a photographer could put up a website, start a Facebook page, and list their studio on several local or national directories for free. There were dozens of articles (I wrote a few of them) that described how, with a bit of work, you could get noticed online for virtually no cost. Competition was light, and there was a good chance your potential clients would find you on search engines like Google within weeks.

This meant that there was no more paying for expensive advertising like Yellow Pages, newspapers, billboards, commercials or even mailing postcards. New photographers with no cash could compete with established businesses. The Internet had changed everything.

While many of us took advantage of all the free ways you could market a business online, a few of us stopped to think, “how are these Internet companies going to actually make money?” Read the rest of this entry »


ImagingUSA Recap

January 19th, 2016

JDLabRocksThe excitement was high at ImagingUSA in Atlanta, and JDLab was part of it. While there were dozens of classes happening over the 3 days, our booth was filled with current (and future) friends and clients.

This year, JD gave away a Panasonic Lumix digital camera to Miranda Green of Miranda Green Photography in Chase, Michigan. To win the camera, you had to take a photo with a JDLab Koozie, and post it online. We received several fun photos throughout ImagingUSA and had a blast re-posting them on Facebook. You can see some of the entries on Facebook here.

At the Awards and Degree ceremony, PPA honored the professional photographers who set themselves apart in the industry by earning new PPA degrees and awards. There was even the prestigious Lifetime Achievement Award given to Ken Whitmire, M.Photog.Cr.FASP. Ken is only the fourteenth recipient of that honor in PPA’s nearly 150 year history!

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PPM/NorthEast District Print Competition Feb. 26-27

January 19th, 2016

professional photographers michigan logoJoin JDLab at the PPM/Northeast District Print Competition and State Convention on Friday, February 26 and Saturday, February 27, 2016 at the Doubletree Hilton in Detroit/Dearborn.

This will be a unique opportunity for professional photographers in Michigan to view work from and compete with their peers from Ohio, Pennsylvania, New York, Quebec and New England States (map).

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Drone Registration: What You Need to Know

January 13th, 2016

droneIf you own a drone (or bought one for Christmas) for aerial photography, you should be aware of the new FAA registration regulations. Basically, the rules are different depending on whether you plan to use it for a hobby, or for commercial purposes like photographing a wedding or home.

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Make 2016 Your Best Year Ever In Photography – Free Online Webinar

January 8th, 2016

jdlab photography webinarJD is sponsoring an all-new, free and online webinar MAKE 2016 YOUR BEST YEAR EVER IN PHOTOGRAPHY on January 15th, from 1-2:30pm EST. This webinar will reveal the biggest tips, techniques and strategies to attract new clients in 2016.

All of us here at JDLab truly believe that photography is the best profession in the world. When it’s going well, photographers get paid good amounts of money to do something they truly love.

However, for some photographers, things are NOT going as well. We are seeing more and more photographers complaining that they aren’t sure where the clients are going to come from, or how they will compete with the seemingly hundreds of photographers popping up all over. Read the rest of this entry »


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