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5 Print Ad Tips for Photographers

May 13th, 2015
print marketing

(c) 2008 by Raphael Labbe

Print ad specifications can be confusing for photographers used to creating a 8×10″ JPG image at 300dpi in RGB colorspace. To many publications like newspapers or magazines, this makes no sense at all. It is especially confusing for print ad sales people, who only think in terms of filling column inches or quarter page ads.

To cut through some of the confusion, here are 5 tips that can help you create – and get the best print ad price – for your marketing dollar.

Read the rest of this entry »

Custom Photo Mouse Pads

May 5th, 2015

mousepadsLooking for something special and affordable? Our custom mouse pads are a great gift idea for you or your clients.

Our mouse pads are full-bleed dye-sub printed on a thick neoprene material. Unlike discount mouse pads, ours are full-sized and non-skid so they can do exactly what they are designed to do – provide a level surface for any kind of PC mouse.

Best of all, our mouse pads can be customized with your favorite image or layout. Parents love them at work so they can show off their family. You can elegantly display your logo on every desk in your studio. Or print a holiday calendar on them and give a lagniappe your clients will use all year long.

Mouse pads are only $6.95. Find them in JDLab2You under the Specialty Items | Photo Gifts.

Add Behind the Scene Photography to Your Social Media

May 5th, 2015

gallery-wrap-example-1Over the last few months, I’ve watched a couple YouTube videos called “Breaking the Magician’s Code: Magic’s Biggest Secrets Finally Revealed.” It is a series of episodes that show the secrets behind popular magic tricks and illusions done by the biggest names in the magic business.

I’m not alone. The show is internationally syndicated on TV, and the YouTube videos have 10 million hits combined. There is something about being able to see “behind the scenes” that creates a bit of interest in all of us. Read the rest of this entry »

5 Tips to Modernize Your Studio’s Website

April 27th, 2015
Apple.com home page

Apple.com home page

Modern website design has changed over the years as the result of 2 major influences: Apple, and mobile computing. Apple computers invented the clean, simple design, and smart phones have forced websites to look good on small screens.

Take a moment to look at your website. See if it is breaking any of these 5 rules for modern website design.

Read the rest of this entry »

Easy Wedding Reception Live Slideshows

April 22nd, 2015

live-slideshowWedding reception slideshows have been around for years, but many photographers have avoided them because they had a complicated workflow:

• Shoot images
• Download from the camera’s memory card to a PC
• Sort and select images on the PC
• Start the slideshow
• Repeat

This workflow requires either, a) the photographer stop shooting to update the slideshow, or b) a helper to swap memory cards and run the slideshow all evening.

That’s why I was interested to read about a photographer who was using a setup for runway fashion photography that could easily be adapted to a wedding reception. Here was his solution. Read the rest of this entry »

Add a Link to a Post in Facebook

April 15th, 2015

Suppose you’ve created a graphic for a cool product or special you want to offer in Facebook, and you’ve created a page on your website that explains it in detail. How do you get your fans on Facebook to see the details on your website? Read the rest of this entry »

Creating and Saving Packages in JD Pick-a-Pack

April 7th, 2015

One of the benefits of JD’s Pick-a-Pack software is the ability to create custom packages for each client, or to reuse them again to save time. Here’s how it works:

Read the rest of this entry »

Use Instagram to Build Your Brand

April 7th, 2015

sam-horine-photographyWe all know the importance of social media, but it’s great to hear the experience of a professional photographer who is actively using it to build their brand – and their business. That’s why I was interested in an interview of Sam Horine I read online. Sam is a working photographer in New York who has transformed himself into a local celebrity by posting his around town images to Instagram. In the interview, he shares some lessons he’s learned along the way.

Sam said he got involved with Instagram in 2010. What first appealed to him was that as a working photographer, he could have fun with the images.

Read the rest of this entry »

Lindsay Adler to Teach Retouching May 19th

March 25th, 2015

(c) Lindsay Adler

Lindsay Adler will teach a day-long workshop titled “Fashion Flair for Portrait and Wedding/Creative Retouching” May 19, 2015 from 1-4pm at ProCam Photo in Livonia, Michigan. She will finish that evening with a speaking event from 7-10pm.

During the workshop, Lindsay will show photographers how to apply her concepts of fashion photography, including preparation, styling, props, lighting, posing and post-processing to their portrait and wedding photography. She will demonstrate how using fashion photography concepts and ideas in your own work will help you to stand out against your competition.

During the evening event, Lindsay will demonstrate her processing techniques with her images from the afternoon’s workshop.

DPPA members can attend the live workshop and evening event for $29, or non-members for $49.

Limited seating is available for the workshop and event, so you should register early.

To see some of Lindsay’s work, click here.

Posting Videos on Facebook vs. YouTube

March 24th, 2015

fb-vs-ytubeFor years, photographers have been posting videos on YouTube, then linking to them in Facebook. However, now that Facebook lets you upload videos directly, many photographers have made the switch and now post their videos directly to Facebook.

Read the rest of this entry »

© 2013, JD Photo Imaging, Inc.