The Professional Photographer’s Association (PPA) is offering a new “Call a Doctor Plus” service for $8.95 per month that allows members to call or video-conference with a doctor for routine emergencies or to get a prescription online.
JDLab has always been a strong supporter of the PPA because of the many member benefits it provides to professional photographers. We especially like their degree and certification programs, their live online training programs, and their member benefits like equipment insurance. Read the rest of this entry »
Most photographers have busy seasons. Wedding season peaks in June and September. Senior and undergrad photography peaks in the fall. So the common logic goes like this: “To save money, I’ll start marketing my photography a few weeks or months before the season begins.”
This logic doesn’t work as well as it used to. In the age of the Internet, it helps to think about the steps to a sale:
More and more clients are demanding a DVD of color-corrected high-res images as part of their package. If you don’t offer this service, some of them won’t do business with you.
However, studies from Kodak and others reveal that once you give a client a DVD, it usually ends up in a drawer. Only a few clients have the time, expertise and patience to crop images and resize them for what they really want to use the images for – social media like Facebook.
So instead of saying “no” to a client, here is an alternative. Why not add a new service add-on to your packages that gives them what they want, while giving you control of the original images. Offer a USB thumb drive with all the images they have ordered in folders pre-sized to look best on their favorite social media platform.
JD Lab offers first-time clients or current clients who have implemented in-studio proofing the opportunity to get a set of calibration prints to test their studio color workflow before they begin sending orders.
To get started, install JDLab2You. Start the program, click Standard Size Prints, then scroll to the bottom on the left and select the “Calibration Prints” product. You can order up to 5 prints. Drag in each image, click the “Add to Order” button, and when you have selected your 5 prints click “View Cart” and complete your order. Do not change any other options.
Cropping an image can sometimes be a challenge, but JDlab2you gives you a great set of tools to work with. Here’s a quick guide to help you through them and hopefully provide some productivity tips as well.
First, remember WYSIWYG: “What You See IS What You Get.” For example, if your original image has plenty of space above the subject’s head, yet when you drop it on to an 8×10″ print format the head is cut off, don’t assume that the print will look fine. JDlab2you will show you exactly the crop that will be applied to your image on the print.
By your request, JDLab has added a new Pearl White paper option for any of our products like wedding invitations or holiday cards that can be printed on pearl paper.
Pearl is a semi-gloss, lightly textured paper popular with wedding and fashion photographers. Like satin paper, it fills the gap between glossy and matte, and smooth and textured. However, pearl has a unique, yet subtle “pearlesence” look due to the embedded pearl-like crystals that give the paper a high-gloss reflection in the highlights.
The new white pearl is in addition to our current Antique Pearl paper. Both offer the “pearlesence” effect, but the Antique Pearl casts a golden hue, whereas the new White Pearl retains a more modern, natural image color.
Both pearl papers are the same price and can be ordered in JDLab2You.
JDLab is sponsoring a live online workshop “Double Your Wall Portraiture Sales – Secrets Revealed!” Thursday August 27, at 1pm eastern time – 90 minutes. This free workshop is only for JDLab clients & followers.
Why should you attend?
Wall portraiture is one of the most profitable products a studio photographer can offer their clients. Imagine what it would do for your bottom line if everyone left your studio with a large portrait. It takes the same amount of time to write “one 30×40” on the order form as it does “one 8×10”!
The fact is that selling wall portraits is easier than you think – even in 2015. You just need to know the easy key points, which will be revealed in detail during this live online photography portrait sales workshop.
When someone visits your Facebook page the first thing they see is your cover photo. Because of its prime location, studios may be tempted to use there cover photo for promotional purposes. The problem is, more than a few small words of text on the cover photo violates Facebook guidelines, and could lead to having your account banned.
So how can you create a great cover photo that meets Facebook guidelines? Here are some tips: