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Lindsay Adler to Teach Retouching May 19th

March 25th, 2015

(c) Lindsay Adler

Lindsay Adler will teach a day-long workshop titled “Fashion Flair for Portrait and Wedding/Creative Retouching” May 19, 2015 from 1-4pm at ProCam Photo in Livonia, Michigan. She will finish that evening with a speaking event from 7-10pm.

During the workshop, Lindsay will show photographers how to apply her concepts of fashion photography, including preparation, styling, props, lighting, posing and post-processing to their portrait and wedding photography. She will demonstrate how using fashion photography concepts and ideas in your own work will help you to stand out against your competition.

During the evening event, Lindsay will demonstrate her processing techniques with her images from the afternoon’s workshop.

DPPA members can attend the live workshop and evening event for $29, or non-members for $49.

Limited seating is available for the workshop and event, so you should register early.

To see some of Lindsay’s work, click here.

Posting Videos on Facebook vs. YouTube

March 24th, 2015

fb-vs-ytubeFor years, photographers have been posting videos on YouTube, then linking to them in Facebook. However, now that Facebook lets you upload videos directly, many photographers have made the switch and now post their videos directly to Facebook.

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JDLab2You Get Started Video

March 24th, 2015

Here’s a short video that shows how easy it is to send your first order.

Add Custom Text to Wallets in JDLab2You

March 24th, 2015

custom-walletsYou can add custom text using any font or color to wallets in JDLab2You.

When you select Wallets in JDLab2You, you have 3 options: 1. Standard, 2. Custom Text, and 3. Foil Stamped. Each of these options are slightly different.

1. Standard – This is the custom way to add text to wallets. Using the text-tool text box tool, you can draw a text box, add or edit text, and change the text font and color. The available fonts are the same ones installed on your PC. You can create a custom font color using the RGB sliders, or use the eyedropper to pick a color from the image (see right). Text can have drop shadows, or a box around it. If you select the 8-image wallets, you can even create unique text boxes for each image.

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Mobile Friendly Websites Ranked Higher on Google

March 15th, 2015

mobile ready photographer website

Google has announced that beginning April 21 they will begin penalizing websites that are not “mobile friendly.” This means that if your website does not automatically respond to changes in screen resolution – from smart phone to desktop – Google will rank your website lower than your “mobile friendly” competition.

What does this mean for you?

First, you should try Google’s Mobile-Friendly test. If you pass, excellent. You have nothing more to do.

If you fail, you have 3 options:

1. Replace your website. Most modern website software is resolution independent, i.e. ‘mobile friendly.” We did a side-by-side review of the best software for photographers.

2. Fix your website. If you use Google Webmaster Tools, you can get a full list of mobile usability issues across your site by running the Google Webmaster Tools Mobile Usability Report. If you don’t use Google webmaster tools, start here.

3.Create a new mobile-only website. Your website’s server knows when a mobile phone wants to view your website. Instead of sending them a copy of your website, it can redirect mobile phones to a different website called m.yourwebsite.com. This website can be hosted by a mobile website provider. The most common ones are dudamobile.comgoMobi.info and bMobilized.com. These 3rd party mobile site builders will cost you around $100 per year.


“Negative Review” Scam Targets Professional Photographers Nationwide

March 15th, 2015

scam-alertIf you are notified that you have a bad online review by a company that offers to “fix” it, you may be the target of a scam.

Online companies are targeting pro photographers along with other small businesses by first posting bad reviews, then offering a (paid) service that helps you to fix the reviews. This type of extortion is just as illegal as a neighborhood “protection” racket, yet thousands of small businesses trying to protect their online reputation fall prey to it every year.

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Add Online Dating Photography to Your Portfolio

March 12th, 2015

Do you have online dating photography as a page on your websites portfolio? You should.

According to the Pew Research center, 1 in 5 adults ages 25-44 have used an online dating site. According to eharmony.com, photos matter more than anything when it comes to online dating profiles. This is an untapped market. Thousands of singles in your town want to look more attractive to the opposite sex, and need your help.

Add “online dating photographer” and “online dating photography” to your website’s keywords, and add a new “online dating and social media” page to your portfolio.

Facebook Adds New Call to Action Button on Business Pages

March 11th, 2015
Click to Enlarge

Click to Enlarge

Facebook has recently added a new Call to Action button on business pages. Thanks to these, your studio can now communicate and convert visitors to clients easier than before. Whether it is a link to your website, or a newsletter sign up, these buttons are a nice addition to your business page that you should use.

There are several types of buttons to chose from:

• Contact Us
• Use App
• Sign Up
• Shop Now
• Watch Video

Here’s how to enable a call to action button:

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Marketing with Emotions

March 10th, 2015

coupleI recently watched a video by Scott Galloway, Professor of Marketing at NYU-Stern, who made a humorous point: big brands know that the lower down the body you’re ads appeal to a prospective customer, the more of a premium price you can charge. Marketing based on price and service only is marketing to the customer’s brain. Marketing based on love, family, and relationships, is marketing to their heart. And marketing “below the belt…” Well, you know what he’s talking about.

His argument goes like this:

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What Will Happen to Your Facebook Account When You’re Gone?

March 4th, 2015

fb_logoEach of us use Facebook daily to communicate with our clients. While it’s not a happy thought, given enough time, all of us will pass away. While you may have a succession plan for your studio and business, do you have one for your Facebook account?

If you use Facebook for your studio’s marketing, being able to pass control of your Facebook account to someone else is just as important as being able to hand over the checkbook or the keys to your front door.

You have 3 options to managing your Facebook account after you are gone:

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