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Facebook Messenger for Photographers

March 22nd, 2017

Facebook Messenger is used by millions of people daily to communicate with both friends and businesses. Chances are, prospective clients on Facebook are just as likely to contact you via Facebook Messenger as they are by phone or email.

That’s why if you use Facebook to market your studio but aren’t using Facebook Messenger, you could be missing out on potential jobs.

Here’s what you need to know to get started.

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New Shipping Prices

March 20th, 2017

With the rise in shipping costs, beginning April 1st JDLab will update our shipping prices. For most orders, this will only add an extra $1 to each shipment. While this doesn’t sound like a lot, multiplied by the thousands of orders we ship every month, it allows us to keep our prices low on prints and services.

Here are 2 ways you can continue to keep your shipping costs low:

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Photoshop Layer Blending Made Easy

March 9th, 2017

Photoshop’s layer blending options give you the ability to quickly do “knock out” effects with text or shapes. You’ve seen these before. For example, you might have seen a montage of a child’s images showing through letters of their name or their graduation date. This can also serve as a great way to add a quote over top of a bridal or senior photo. Fortunately, the technique only takes seconds. Here’s all you need to do.

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PPA Buyer Persona Worksheet

March 8th, 2017

You cannot appeal to a target audience if you don’t know who you’re targeting. While you may have a general idea of whom your customer is, it is imperative that you really understand what drives him or her. Once you know who you’re talking to, then you will know how to talk to them.

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See Your Customer’s Google Search for your Studio

March 8th, 2017

Have you ever wondered if potential clients are finding you on the first page of Google? Here’s a simple way to find out.

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Check to See if Your Email is Hacked

February 7th, 2017

Recently I read about a company whose entire client database had been stolen online. The last time this worried me was when Adobe was hacked(!) but I started thinking about it anyway.

How would I know if my login to a company website was hacked?

After a bit of research, I found this website: Have I Been Pwned. The word “pwned” is a corruption of the word “owned.” It means to utterly defeat someone, or in this case, “have I been utterly defeated?”

You can enter your email on the website, and it will tell you if your email and personal login information are floating around the Internet. Hackers post lists of millions of other people’s email addresses and passwords online, and HaveIBeenPwned.com keeps track of most of them.

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Should You Use Google Adwords for Photography?

February 7th, 2017

Paying for Google Adwords is the only guaranteed way to get your photography studio on the front page of Google immediately.

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Create a Google My Business Listing for a Home Studio

January 31st, 2017

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I was speaking to a photographer about local marketing the other day, and the importance of completely filling out her Google My Business account as a local business. She didn’t like the sound of it.

“I work from home,” he said “I don’t want my address online.”

I get her concern, and I know she’s not alone. Lots of professional photographers work from home. Maybe they are an independent school shooter. Maybe they shoot destination weddings. They don’t need a studio.

But this was different. She had a studio in her basement, but didn’t want it listed online.

“If I need to meet a client at my house, I’ll tell them where I live,” she argued.

Fortunately for her, Google My Business has an answer. It’s called a Service Area Business. Registering your business at GMB as a service area business lets Google know where you should be listed without showing your address online. Service Area Businesses are used by plumbers, electricians, and lots of other businesses.

So how do you set up a Service Area Business?

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6 Marketing Projects Wedding Photographers Can Do in an Hour or Less

January 25th, 2017

If you’re a wedding photographer, this is the slow season. Weddings pick up in the spring, and continue until fall. But after November, you may have a tendency to wait until spring again to gear up your marketing efforts.

Here are 6 things you can do in the next few weeks to improve your marketing for 2017. If you do them now, it will increase your online exposure over the coming months, and even improve the likelihood of potential brides finding you in 2018 and beyond.

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Protexture Finish Available on Prints

January 24th, 2017

print finish optionsJD has added Protexture as a finishing option on our prints. Protexture is a spray finish that gives a high-end, simulated leather look and tactile feel to prints.

At JD, we recommend most prints 8×10 and larger be coated with a protective finish. In addition to Protexture, we offer

Finishes

  • Spray coating
  • Matte Laminate
  • Lustre Laminate
  • Canvas Laminate
  • Glossy Laminate
  • Metallic (paper)

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