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In-Home Studio Requires Self-Discipline for Success

October 23rd, 2014

in home studioI had a friend who quit his job to start a consulting company out of his home. He converted his basement rec-room into an office. Every morning at 8 am he would put on his coat, leave through the front door of his house, walk around to the back door, and go back inside. Then he’d walk down to the basement, take off his coat, and start the day.

When I asked him why he just didn’t go straight into the basement, he said it was to remind himself every morning that even though he worked from home, he still had a full-time job.

I think about my friend’s ritual when I visit photographers who work out of their homes. An in-home studio requires self-discipline for success.

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Holiday Card Special Coming November 1st

October 21st, 2014

holiday-cardsWe had such a great response to our Graduation card special, we’re offering it again for all our holiday cards. Starting November 1st, when you purchase 3 sets of holiday cards, we’ll send you a 4th set free!

All our holiday cards come in sets of 25.

Along with this new minimum card order quantity, we’re cutting card prices. For example, slim line photo cards are now priced as low as 28 cents each.

See next week’s newsletter for your coupon code to take advantage of this offer.

Use this Trick to get Facebook Fans on your Personal Page

October 8th, 2014

facebook followersFor years we’ve said that as a professional photographer you are also a business, and should therefore have both a Facebook business page and a personal page. There are many benefits to a Facebook business page.

But still, many photographers don’t want to manage 2 Facebook pages. If you’re in that camp, this article is for you.

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Sports Portrait Class Nov 8th @ JD Lab

October 7th, 2014

ppa-logoJD will host Sabina Cavalli for the PPA Merit Class titled “Stunning Sports Portaits” on Saturday November 8th from 9am to 5pm in the lab training room (directions).

In this day-long workshop Sabina Cavalli teaches you how to create a “sportrait,” a sports portrait so incredible that clients will do a double-take! This course is your opportunity to stop being average and go for the amazing!

You’ll learn how to set up the perfect lighting and create compositions that truly highlight your clients. Discover the various poses that work best, and how to photograph each sport differently. From lighting ratios to backgrounds, editing and everything in between, you’ll discover how to develop your signature style that will stand out from the rest!

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How to Promote a Facebook Post

October 1st, 2014

facebook for photographers

If you have a business Facebook page for your studio, each time you post on your page you see a new button called “Boost Post.” This button is designed to make it easy to spend your money to put one of your posts on targeted user’s pages.

For example, if you created a wedding post, you could use “Boost Post” to show to your post to all your fans and their friends, or to put it on the wall of women 18-29 within 50 miles of your studio.
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Who is talking about Your Photographic Studio online?

October 1st, 2014

photographic studio site

Have you ever wondered who is talking about your photographic studio’s website online? Google makes it easy with the “site” search feature. Site is used to filter your Google search results only for a particular website.

For example, if I want to find all mentions of Tom or John Hicks on our website, in the Google search bar I would type:

Hicks site:jdphotoimaging.com

I will get all references to anyone named Hicks mentioned on our website. Notice there is no space between the word “site”, the colon, and the website name. You don’t need to use http or www or worry about capitalization either.

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Content Marketing For Professional Photographers

September 24th, 2014

photographerI was reading an infographic on marketing in Entrepreneur magazine and it argued that content marketing has proven to be more effective than advertising online for sales. Content marketing basically means sharing useful information with a potential client.

It’s common sense, if you think about it. People are more likely to do business with – and even pay a little more to – someone they trust. Content marketing builds trust, which leads to sales.

But what made the infographic most interesting to me is that the authors had directly measured the different kinds of content to determine what works best. They found that 3 of the most effective kinds of content were a.) customer testimonials, b.) case studies, and c.) product collateral.

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“It’s a little over, is that OK?” Up Selling for Photographers

September 24th, 2014

Marche-aux-puces-Lausanne CC-BY-SA-2.0-fr

I went to the farmer’s market last week to pick up a pumpkin for the front porch. While I was there, I decided to treat myself to half a pound of a great 10 year old white cheddar they sell at the cheese shop. Expensive, but it tastes amazing. Nothing like it at the supermarket.

The young lady finished cutting the cheese, threw it on the scale, then looked up at me and said,

“It’s a little over, is that OK?”

What could I say? Not only was it okay, but I was impressed that this student had already learned the art of upselling. Then I started thinking about how upselling could work in a photographic studio.
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Stolen Images a Growing Trend Online

September 17th, 2014

By Don Hankins via Wikimedia CommonsI recently read a story about a young couple who hired a wedding photographer after browsing through the photographer’s wedding portfolio online. They liked the photographer’s “style” and wanted it for their event. After the wedding, they received proofs that looked nothing like the original style. With a bit of digging they discovered that the photographer had stolen the portfolio images from other photographers online.

When confronted, the photographer quickly deleted the online portfolio. They received their album as per the contract. According to their lawyer, there was nothing legally they could do.

This story is terrible for both the young couple and the professional photographer whose images were stolen. Unfortunately, stealing images is a growing trend online.

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Join PPA and go to ImagingUSA for FREE!

September 12th, 2014

Imaging USA

What’s better than belonging to the world’s biggest association for professional photographers? Going to the industry’s longest-running photographic convention for free!

If you sign up for a new PPA membership, you will also get entrance to Imaging USA Feb 1-3, 2015 in Nashville. This includes the Expo, speakers and programs, networking opportunities, and a program exclusively for new members.

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