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New Product: Photo Business Card Holders

July 22nd, 2014

business-card-holderProfessionals should always have clean business cards ready to hand out at a moments notice. Unfortunately, business cards in wallets or purses tend to get dog-eared, and don’t show a professional look.

That’s why we now offer these Photo Business Card holders.

Each holder is made of polished stainless steel, and features a 3.4×1.8″ custom image on the front. They hold 15 cards, but are slim enough to put in your pocket.

Here are some ways you can market them: Read the rest of this entry »

New Product: Insulated Wine Bottle Sleeve

July 16th, 2014

wine-coverThese new insulated wine bottle sleeves are a fun, new gift idea for you or for your clients.

Made of 1/8″ thick neoprene, they will keep your wine chilled while out on the deck, at the beach, or anywhere you like to play. These sleeves turn an ordinary bottle of wine into a special gift.

Best of all, the tote can be customized with your favorite images front and back.

Insulated wine bottle totes are only $11.95 each. Find them in the Specialty Items | Photo Gifts.

Use This Trick to Get to the First Page of Google in Your Town

July 16th, 2014

smart-phoneGoogle places high priority on Local Search, especially for smart phone searches. This means that if you are in Niles, Michigan searching for a photographer, Google will give extra credit to photographers located in Niles, Michigan. Google’s assumption is that, all things being equal, you’d like to find photographers close by.

How can you use this to your advantage?

For non-competitive phrases like “photographer in Niles, MI” you may be able to get on the first page of Google simply by adding your town to your home page’s title tag. Read the rest of this entry »

Free Test Grades Your Website for Search Online

July 9th, 2014

local-searchThere are dozens of different ways a potential client can find your studio online: Google, Bing, Yahoo, Yelp, and more. Since you can never tell how they’ll find you, it is important that your business be listed in all of them.

But how do you know whether your website is listed everywhere online?

No one wants to go to the trouble of looking up their studio everywhere. That’s why I was so excited to find this free, online test that grades your website for all the major places you should be listed online.

the website is called Moz Local. In just a few seconds, it shows you where you are listed, where you are not, and what changes you can make to improve partial or incomplete listings. Click here to run the test.

Here’s how it works:

Read the rest of this entry »

Java Error Launching JDLab2You or JD Pick-a-Pack

June 25th, 2014

If you try to launch either JDLab2you or JD Pick-a-Pack and you see the error message “Could not create the Java Virtual Machine,” this is due to recent updates in the ordering software.

To fix the problem, follow these steps:

Read the rest of this entry »

Are You Embarrassed by Your Prices?

June 24th, 2014

photography pricesListing prices on your studio’s website is a hotly debated subject, so I was interested in an article titled, How to Masterfully Explain Online Why Your Stuff Costs So Much. The author Marcus Sheridan argues that there are basically two types of companies when it comes to this subject:

1. Those that are embarrassed of their pricing
2. Those that are proud of their pricing

He has a point. Either we are proud to advertise our prices, or we are not. If a stranger at a party asked how much you charged to shoot a wedding and you said “$3,000-$5,000″ without any explanation, it does sound like a lot of money. By that logic, why is saying “$3,000-$5,000″ on a website any different?

However, I think the word “embarrassed” is wrong. Instead, I think the reason some professional photographers resist prices on their website is that they want have the opportunity to build value first.

What do I mean?

Read the rest of this entry »

New Product: Image Folios

June 24th, 2014

image foliosImage folios were one of the hot new products at ImagingUSA, so we’re bringing them to you.

Image folios are custom hard covers with 2 featured images separately wrapped around hardboard panels inside. This gives them an attractive 3-dimensional look and feel.

Image folios are a great way to show off your very best portrait images in an album format. This makes image folios an alternative to wall-hanging prints, an inexpensive parent of the bride album, or a keepsake memento as a gift.

Image folios are available in 4×6″, 5×5″, 5×7″, 8×8″ and 8×10″ formats. Prices start at $38 each. You can order them in JDLab2You from the Books & Albums catalog.

Use JD’s Cloud Tags to Find Answers for Your Studio

June 18th, 2014

cloud-tagHave you ever tried to figure out how to do something using JDLab2You, JD Pick-a-Pack, LabPrints or ImageQuix? Thinking about offering a new product? Or perhaps you’re working on marketing, your website, or social media for your studio. You read something in the newsletter, but don’t remember it exactly.

Even if you’ve read every article in every newsletter (over 600!) there is no way to remember every “how to” or marketing tip we’ve written.  That’s why we provide a 2 different ways to find answers to your questions.

Start by going to our main blog page. From here, you can search through every article we’ve ever published in our weekly newsletter. On the right, you’ll see 2 tools:

Read the rest of this entry »

Latest Trends in Social Media: What You Need to Know

June 18th, 2014

social mediaMy friends 19-year old son was searching for off-campus housing at Northwood University in Midland, where he will be returning to school in the fall. He called his mother excitedly, telling her he’d found both a 2-bedroom house and a roommate.

“How do you know your roommate will like it?” his mother asked.

“I’ve already sent him a video from my phone,” he said.

“Can you send it to me?” his mother asked.

“Nope. You’re not on Snapchat.”

The social media landscape is constantly changing. While posting daily on Facebook may have worked in the past, it is no longer enough. Here are 3 trends you should be aware of if you want to turbo-charge your social media marketing.

Read the rest of this entry »

Separate Your Friends from Clients with Facebook Lists

June 10th, 2014

Example 1

A lot of photographers still haven’t created a Facebook Business page. Their logic is, “I don’t have time to update 2 different pages!”

I understand the frustration. Creating a new business page, then trying to figure out how to get clients to sign up for it is a lot of work. Keeping track of 2 pages is even harder.

On the other hand, do you really want your clients to see photos of you in a bathing suit at the pool?

To fix this, you can use Facebook’s custom list feature. Custom lists are designed for special groups of friends like classmates or family so you can post only to them. However, you could also create a custom list of your clients. Then you can change the default viewing permissions of your clients separate from family and friends, as well posting only to clients, or scanning you client’s Facebook updates for social networking.

Read the rest of this entry »

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