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Why Professional Photographers Should Watch Shark Tank

January 21st, 2015

sharktank-300x168I’m addicted to Shark Tank, and I’m not alone. Each Friday, Shark Tank has over 7 million viewers, and is the top-rated TV show in the advertiser-coveted 18-49 demographic.

In case you haven’t seen the show, here’s how it works: each episode, 3-4 small business owners pitch their business plan to 5 millionaire investors. Then they ask these “Sharks” to invest money into their businesses. Half don’t get any offers. Half get 1 or 2. Occasionally, a business plan will have several Sharks fighting to invest.

After watching a few episodes, you begin to see a pattern. Read the rest of this entry »

Marketing Ju-jitsu

January 14th, 2015

There’s an old term used in the marketing called “marketing ju-jitsu.” Ju-jitsu is a Japanese martial art that emphasizes using an opponents strength against them. A ju-jitsu master doesn’t block a punch – they simply step aside and let their opponent’s force throw them off balance. By using this technique, a smaller opponent can defeat a larger or stronger one.

Marketing ju-jitsu works the same way. Rather than going head-to-head with a competitor, you turn their strengths into weaknesses, and your weaknesses into strengths.

One example of this is the answer to the question, “How long have you been in business?Read the rest of this entry »

Join JD at Imaging USA Feb. 1-3 in Nashville

January 14th, 2015

imaging usa

Join us at Imaging USA, the largest annual convention and expo organized by pro photographers – for pro photographers! Thousands attend from around the world for a level of learning and networking you just can’t find anywhere else.

• Classes to learn to build a more profitable business & feed your creativity
• Grow your technical, artistic & business know-how
• Meet and network with people who love the industry as much as you do

free-expo-passHere’s a copy of the schedule. JD will be in booth 551. See you there!

Need free Expo passes? We’re giving them away to our clients. Click the button to register as a PPA member or non-member for your free Expo pass.

Visit JD at SPAC School & Sports Photography Trade Show

January 6th, 2015

school sports showJD Photo Imaging will be available to answer all your underclass and sports photography questions at the 2015 School and Sports Photographers Annual Conference (SPAC) January 22-24 in Las Vegas.

As one of the largest independent underclass and school sports labs in the country, JD is proud to be a premiere gold sponsor of this event.

If you are currently a school photographer, SPAC offers training to expand your market mix and compete effectively for market share in your current area. If you are a high volume school and league sports photographer, SPAC offers educational content to help you to compete with national and regional school picture companies.

Visit John Hicks, President of JD in our trade show booth or in the JD hospitality suite Thursday, Jan. 22nd at 4:30pm.

Time to Update Your Studio to 2015

January 6th, 2015

2015With the new year started, now is the time to do a little electronic “spring cleaning.”

Start by changing all your dates to 2015:

1. Copyright notice on your website
2. Copyright notice on your blog
3. Copyright notice in your camera

Making these changes will let your clients know that you’re a professional business at the top of your game.

Read the rest of this entry »

Top 5 Articles for 2014

December 16th, 2014

top-5Below are the top 5 articles you and your fellow photographers read in 2014. If you missed any of them, here’s your chance to read them again:

5. The Secret Every Photographer Should Know About the Internet. Okay, maybe it’s not a secret, but it is still important for your business.

4. Let Them Eat Steak. Your employees can’t sell your photography if they won’t buy it.

3. Photo Pricing on Your Website. This subject was the winner in 2013. Even Congress has more agreement.

2. Best Website Software for Photographers. We did lots of research to write this article, and you appreciated it.

And the most read article in 2014:

1. Top 4 iPhone Apps for Photographers. My guess is that a smart phone is every photographer’s curse: they hate the images, but they love the freedom and convenience. Smart phones prove the old adage: the best camera is the one you have with you.

Track Social Media Links to your Website

December 16th, 2014

social network statisticsHave you ever wondered how many time your studio has been mentioned on social media? A service called sharedCount will tell you in an instant, and it is free.

SharedCount.com looks up the number of times your website’s URL has been shared on major social networks. They filter it directly from the data provided by Facebook, Twitter, Pinterest, LinkedIn, StumbleUpon and Google+.

Simply type in your website’s home page (or any page), click Analyze, and in a few seconds SharedCount will give you back the totals.

Read the rest of this entry »

ImageQuix v9 Launch Party at SPAC Jan 21

December 12th, 2014

ImageQuixImagequix will officially launch the next version of their online software on Wednesday, January 21, 2015 at the School & Sports Photographers SPAC Annual Conference at the Southpoint Hotel & Casino in Las Vegas. The SPAC Conference is part of the PMA/CES Tradeshow that week.

The new version of ImagQuix will offer:

Read the rest of this entry »

Use Render Feature in JDLab2You to Sell Custom Gifts

December 9th, 2014

renderHave you ever had a client ready to place an order, but hesitant because they couldn’t see what it would look like first?

With the Render feature in JDLab2You, you can quickly and easily show your client what any product in our catalog will look like with their custom image. The Render feature allows you to create thumbnails of every item in your cart with a watermark – show clients what they will get before you order it.

Here’s how it works. Start by creating a product in JDLab2You. Add it to your Cart, then select “View Cart.”

Step 1: Click the Render button in the upper right corner.

Step 2: Click Continue

Step 3: Select a folder and click Open.

All the products in your cart will be rendered as low-res JPG images into the folder. You can then attach any of the images to an email or a text message to show to your client.

Last Minute Holiday Gift Ideas

December 9th, 2014

JD2You_SpecialtyItemsLooking for a last-minute gift idea for you or your clients? Everyone appreciates a gift customized with professional photography.

JD has a huge selection of photo gifts and specialty items perfect for Christmas or virtually any occasion. Here are 3 gift ideas we recently added to our catalog of products in JDLab2You:

Coffee Mugs – Coffee mugs are a perennial favorite gift for Mother’s Day, Father’s Day, Bosses Day or to give to grandparents or teachers anytime. (more)

Photo Puzzles – Paper puzzles are a great gift for a child or grandparents. They can be customized with your favorite image or layout with full-bleed printing and rounded corners. (more)

Bag Tags – These large tags are great for luggage, sports bags, diaper bags, purses, and backpacks. Personalized bag tags are popular because they can be used on anything you can attach them to. (more)

Want to offer your clients even more gift ideas? Send them to the Specialty Items section of our unbranded website MyDigitalProductsOnline.com and show them all the different products they can order from you in time for Christmas.

© 2013, JD Photo Imaging, Inc.