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3 Reasons Why You Should be on Pinterest

August 27th, 2014

pinterestAre you using Pinterest to display your portrait/social images? If not, you should be. While Facebook is most commonly used by professional photographers, here are 3 important reasons you should also be posting to Pinterest.

1. Viewers are your target market. The marketing term “family memory-keepers” describes most social/portrait photographers ideal client. This is women aged 25-50 with disposable income, exactly the same demographic that uses Pinterest. For example, Pinterest use goes up before and after dinner, but drops during the 5-7pm family meal time. Do they have money? It turns out 2 in 5 Pinterest users visit on an iPad.

Read the rest of this entry »


Use this Trick to Get More Email Signups

August 19th, 2014

hellobarEmail marketing via monthly newsletters is one of the least expensive ways to keep your studio in potential client’s mind when they are ready to purchase photography. Basically, it is a numbers game. The more emails you have, the more potential clients will see your images/promotions, and the more calls you will receive.

To get emails, you need a way to collect them. It should be:

1. Easy to find on every page.
2. No obtrusive (like a pop up).

A new add-in that will work on most websites called Hello Bar does both.
Read the rest of this entry »


Internet Randomly Fails Across the US and Canada

August 12th, 2014

If you’ve had trouble accessing a website, using your cell phone, or uploading an order to JD this week, you’re not alone. In the early morning of Tuesday, August 12th, dozens of Internet Service Providers (ISPs) across the country experienced temporary outages as the total number of addresses on the Internet rose above the limit their hardware could handle.

To understand what happened, it gets a bit technical.
Read the rest of this entry »


Facebook Ends Practice of Trading Likes for Freebies

August 12th, 2014

fb_logoFacebook will no longer allow businesses to force customers to first “like” their page in order to receive prizes, coupons or promotional offers.

The technique is called “like-gating.” According to Facebook, the definition of like-gating is: “when you force a Facebook user who has not already liked your Page to like your Page before they can see content on a particular custom tab.”

Read the rest of this entry »


Free Business Cards from JD in August

August 5th, 2014

business card holder for photographersOne of the things we noticed at the trade shows this spring was the number of photographers who didn’t have business cards. If you’re a JD client, you know that a well designed business card is one of a professional photographer’s most powerful sales tools.

If you haven’t ordered new business cards lately, here’s a special opportunity to get some for free.

Order a business card holder from JD, and we’ll send you 48 free business cards to put inside it. Choose from single or double side cards with any type paper. That’s up to an $18 value.

Read the rest of this entry »


6 Tips to Get Your Newsletter Noticed for Seniors Portraits

August 4th, 2014

senior portaitsIf you offer Senior Portraits, there is still a few weeks left in August to get out an email newsletter and book some sessions before the yearbook photo deadlines this fall.

Here’s how it works: to get more sales, you need to get more potential clients to open your email newsletters immediately to read about your offer (and maybe even pass them on to their friends). You can increase your email “open rate” by creating compelling subject lines targeted to moms who are the most likely to book a session. In fact, studies have shown that you can increase “open rates” by 30-50% just by changing the subject line alone!

So here are 6 tips to get mom’s attention. Think of them when writing both subject lines and article titles for your email newsletter:

1. Get to the point. Tell mom that you have a good deal for her. Subject lines should be no more than 50 characters.

2. Be specific. Don`t just tell readers about an offer, tell them exactly how much they will save.

3. Mention back to school. Moms are thinking about this now. Connect senior pictures to “back to school” in their mind.

Read the rest of this entry »


New Product: Wine Bottle Sleeves

July 30th, 2014

wine bottle sleeveThese new insulated wine bottle sleeves are a great new gift idea for you or for your clients.

Made of 1/8″ thick neoprene, they can keep your wine chilled while carrying it to your next back yard Bar-B-Que. Or if you’re photographing an outdoor wedding, have one made for every table at the reception. They stretch to fit virtually any size wine bottle.

Best of all, this sleeve. can be customized with your favorite image or layout.

Insulated wine bottle sleeves are only $11.95. Find them in the Specialty Items | Photo Gifts.


The Secret Every Photographer Should Know About the Internet

July 30th, 2014

mobile website photographersSometime in early 2015, a seismic change will occur on the Internet. On a single day, a tipping point will suddenly occur that will shift the balance of everything we do online. No one will notice it except for a few computer geeks and statisticians. It will be page 3 news.

But it will be huge for your business.

One day next year, over half of online searches will be on mobile devices. And by the end of 2015, over 60% of searches be mobile.

Do you remember when not being online was hurting your business? Next year, not being mobile-friendly online will hurt just as much.

But that’s not the secret.

Read the rest of this entry »


Free Google Blogger Makes it Easy to Market Your Studio

July 23rd, 2014

blogger for photographerQuestion: What does BLOG stand for?

Answer: Better Listing On Google.

This old joke has a lot of truth in it: online marketers have known for years that an active blog will improve your website’s page rank, with can get it listed higher on Google. While the reasons are technical, the bottom line for a studio owner is that they can improve their online marketing by having a blog.

To make this easy for anyone, Google includes the free Blogger software with your Google+ account. Log into Google, and click the little grid tool in the upper right corner of your screen. Now find the Blogger logo, and click this to start your blog. Read the rest of this entry »


New Product: Photo Business Card Holders

July 22nd, 2014

business-card-holderProfessionals should always have clean business cards ready to hand out at a moments notice. Unfortunately, business cards in wallets or purses tend to get dog-eared, and don’t show a professional look.

That’s why we now offer these Photo Business Card holders.

Each holder is made of polished stainless steel, and features a 3.4×1.8″ custom image on the front. They hold 15 cards, but are slim enough to put in your pocket.

Here are some ways you can market them: Read the rest of this entry »


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