We recommend you manually white-balance your digital cameras in the field every time the light changes. A custom white balance has several advantages over the automatic white-balance feature in your camera:

• It helps you correct for over or under exposure.
• It makes it easier to shoot the full dynamic range of white to black without muddiness or hot spots.
• It makes it easier to achieve good skin tones.
• It allows you to shoot JPG instead of RAW, so you can save smaller images on your camera’s PC card.

If you don’t know how to manually white-balance, you can start by reviewing the instructions on our website or the instructions in your camera’s manual.

However, since you’re going to need a calibration target anyway, I recommend the one from Photovision. Each target comes with Ed Pierce’s free Instructional DVD. The information on the DVD is worth more than the price of the calibration target – it’s like getting a private training class for free!

From the DVD you learn – step-by-step – how to insure that you have consistent color and density on every photograph, regardless of camera, lighting conditions, or type of photography.

You can order the popular 24″ target with instructional DVD directly from the lab at the same price they charge at Photovision. We’ll drop it in your next shipment of photographs and bill your lab account.

Tags: photovision, white balance

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This entry was posted on Tuesday, September 23rd, 2008 at 6:05 pm and is filed under education. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.