During tough economic times, it’s easy to get discouraged by poor sales. Below is the third of ten specific things you can do starting today that will give your business the boost it needs to survive:

Click here if you missed part 1 or part 2

You’ve collected lots of e-mail addresses, you’ve signed up for an e-mail newsletter service, and you have lots of great photography. But what do you write in the newsletter?

Collect testimonials. The best marketing copy is an unpaid endorsement by a trusted source.

Remember the lady who cried when you presented her with her family’s portrait? Did you get a quote from her that you can use in your e-mail newsletter or in an ad? If not, write down what you think she said, call her, read it over the phone, and ask if that is what she remembers saying. then ask if you can use it in an ad. You’ll be suprised that most people will say “yes” if they don’t have to write the testimonial themselves.

Collect at least three of these testimonials to use in your new e-mail newsletter (see part 1 and part 2). Rotate them in your newsletter and print ads. Along with the call to action, testimonials will give your newsletter the power to generate sales.

Tags: marketing in tough times

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