Focus your marketing in tough times – Part 5
During tough economic times, it’s easy to get discouraged by poor sales. Below is the fifth of ten specific things you can do starting today that will give your business the boost it needs to survive:
Networking is the art of considering every person you meet a potential customer. It is a powerful tool used by every successful salesperson.
Consider this: almost every person you meet today will hire a wedding photographer, a senior photographer, a family photographer or a portrait photographer at some point in their lives. Why shouldn’t that photographer be you?
Only by putting your business card in their hands can you be sure a potential customer will think of you first.
Unfortunately, networking has a bad reputation. Most people think of the brother-in-law who corners them at every family gathering and tries to sell them life insurance. But professionals know that networking is based around always having a business card in your pocket, and giving one to every new person you meet. If they are interested, they will ask you about photography…no sales are required.
Where should you go to network? Imagine where your perfect customer likes to be. People who have the money to spend on portraiture in a bad economy aren’t sitting around the house. Instead you‘ve got to be seen and noticed in places your customers will be: local charity events, grand openings, or live theatre for example.
Speaking of getting noticed, if you haven’t updated your wardrobe lately, now is the time to invest in a stylish jacket, haircut, glasses, etc. If you’re not sure what to wear, clip out a few photos of photographers from a magazine you like and take them to the store as a guide.
When you look great, you’ll feel great, and people will remember you. When it comes to networking, that’s all you need.