Every day you find one or more postcards in the mail. It isn’t surprising: postcard advertising is one of the most cost effective ways to contact potential customers. However, if you look carefully you will also notice that most advertising postcards are 5.5 to 6 inches tall and 9-11 inches long. So why would an advertiser bother with a big postcard when the small 3.5×5 postcards can be mailed for so little money?

The simple answer is that little advertising postcards don’t work as well. They are great for reminding customers of appointments, or for telling them something they already care about like their birthday. However, studies show that large postcards have a much bigger impact for direct mail advertising.

While it is painful to pay double the postage and printing costs for every piece of mail, you should avoid the temptation to mail small-sized post cards. They are less expensive, but research shows you’ll see less response. Better yet, consider refocusing your marketing using e-mail newsletters.

Tags: advertising, marketing, selling

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This entry was posted on Thursday, June 4th, 2009 at 2:49 pm and is filed under marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.