Video will never replace photography, but could the combination be a new product for you?

Chang W. Lee, senior staff photographer at The New York Times, has made a video that combines the storytelling of great photography with the visual interest of video and sound. The first of his series “The Jazz Singer” (3:45 video) is the result.

Lee is not the first photographer to combine photography and video. Ken Burns has turned it into an art form so unique that after directing several PBS documentaries (Baseball, Jazz, The Civil War) his style is now referred to as “the Ken Burns effect.” Ken talks here about how his passion for photography shapes his films.

• Have you considered offering videos with your photography?
• Do you think it could profit your business?
• Are you losing business to (wedding) videographers?

I’m interested in your comments. If you have produced any videos, send me a copy or a web link to the video, and if possible, I’ll share them here.

While you will never be able to frame or display a video, the ability to offer them as an add-on sale to your customers could be an exciting new way to grow your photography business.

Tags: selling, video

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This entry was posted on Wednesday, June 10th, 2009 at 12:03 pm and is filed under marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.