During tough economic times, it’s easy to get discouraged by poor sales. Below is the tenth specific thing you can do starting today that will give your business the boost it needs to survive:

Click here if you missed part 1 , part 2, part 3, part 4, part 5, part 6, part 7, part 8, or part 9

Don’t cut your fees – add services

When times are tough it is tempting to put your products and services on sale to attract new customers. While a sale can be an effective tool, it doesn’t mean you have to lower your prices:

• If you offer five poses as part of your senior special, make it ten
• If you offer four hours with a bride, increase it to six
• Include a “trashed dress” photo shoot at no charge

One of the easiest ways to increase your value proposition is to offer more services at the same price your competition charges. Your dollars per hour average may go down, but you’ll be spending the time making money and developing a happy customer, which should lead to larger sales, testimonials, referrals and more profits.

Tags: marketing in tough times

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This entry was posted on Thursday, June 11th, 2009 at 2:03 pm and is filed under Uncategorized, marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.