Scott Truitt, Senior Consultant at DMSRetail.com makes a great case for the importance of retail store design and visual marketing.

Scott argues that the most important tool we have when designing or decorating a studio is our ability to imagine what it must feel like to a new customer. By putting ourselves in our customer’s shoes we can first imagine the feeling the studio gives us, and if it isn’t the feeling we want to portray, we can change it.

As I’ve said before, first impressions are critical when your customer walks into your studio. It isn’t about how expensive your furnishings are – lots of starving artists have great studios. Instead, it is about your studio entrance defining the excitement and value of your photography as art.

You should care about this because what your customer’s sees and feels when they walk into your studio has a direct impact on how much they will spend before they walk out.

Tags: marketing

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This entry was posted on Thursday, June 18th, 2009 at 3:25 pm and is filed under marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.