Great article over at Entrepreneur Magazine by Gwen Moran that has several specific tips for marketing on a budget.

• Get Profiled – using social networking. Do you have a Facebook page or Twitter account?
• Make Yourself a Star – with a podcast or videocast. Do you have videos online that walk your potential customers through your services? How about a YouTube video of an event you photographed?
• Pluck from the headlines – my favorite is the studio who blew up life-sized cardboard cutouts of US soldiers in Iraq to give as presents to their children. Called a “Flat Daddy“, the story made them instant heros nationwide.
• Go for the Demo – The next time you’re at a show, take portraits of people in the aisles, then get their e-mail address and offer to send them the digital file. Have someone take a video of the process for your website and as a Youtube video to put on your Facebook account (for extra credit, Twitter before the show that you are offering portraits).
• Find businesses in your backyard – For example, offer everyone in a local office building a professional business portrait for a special price. Medium and large-sized companies like to tell their employees they have negotiated a special offer just for them.

Their are lots more examples. Check them out!

Tags: marketing in tough times

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