Jay Goltz, writing for the New York Times Small Business section, has an interesting take on the first half of 2009. Basically he says that

Breaking even is the new profitable!

I agree with Jay. If you’re still in business today, you’ve survived the worst of the recession (I don’t like to use the d-word). So now is the time to start thinking about 2010 and beyond:

• Do you have a high-quality website with lots of examples of your work, own your own URL, and use as your e-mail address (no @aol or @earthlink e-mails) ?
• Do you have a 2010 marketing plan that includes low-cost guerrilla marketing techniques, e-mail marketing, and social networking?
• Have you outsourced as much of your work as possible so that your workday is focused on either shooting or marketing?

Instead of dwelling on how tough times are today, think of this as an opportunity to get a leg up on the competition. Your worst competitors will soon be out of business. That means when the economy turns around, only your best competition will still be around. If you start planning today, you’ll be ready to compete with them.

It’s time to turn our minds around. Anything bad has already happened – let’s get ready for 2010.

Tags: business

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