Matt McGee over at Small Business Search Marketing has a great post on how to implement a new Google gadget on your website. Unlike a simple map, the customer types in their address, and the gadget gives them written directions to your studio.

However, Matt makes a great point about “maps” on your website. A jpeg photo of your street with a little red star does nothing to help promote your business. Instead, make a link to Google maps and/or the Google gadget, then type in directions like this:

JD Photo Imaging is centrally located in Flint, Michigan north of Detroit, Pontiac and Ann Arbor, and south of Saginaw, Bay City and Midland. It is within 3 minutes of the  I-75, US-23 and I-69 interchange. We’re located 3 blocks east of Ballenger Hwy. and half a mile east of the I-75 and Corunna Road interchange on the north side of the road. Our street address is 3018 Corrunna Road, Flint, MI 48503.

The advantage of this is that search engines will more likely find your studio when folks search for your name combined with any local landmarks. For example, after using the text above, I could expect a photographer to find our lab by typing in Google “professional photo lab flint mi.”

It works. Try it.

Tags: SEO

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This entry was posted on Thursday, July 16th, 2009 at 1:29 pm and is filed under business, cameras. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.