I read a great article entitled, “How to Market Your Business with Facebook” in the New York Times Small-Business guide, and thought you might like a story I found in it.

Some guys use Facebook to find single women. Chris Meyer used it to find women who are already engaged.

Mr. Meyer, a wedding photographer in Woodbury, Minn., had had little luck with traditional advertising. A full-page ad in a bridal magazine generated zero leads and a trade show yielded only four bookings, barely covering the cost of his booth. But Facebook proved a digital bonanza.

Mr. Meyer aimed at women ages 22 to 28 who listed their marital status as engaged in the Minneapolis-St. Paul metropolitan area. He estimates that he has spent about $300 on Facebook ads in the last two years and has generated more than $60,000 in business. He says about three-quarters of his clients now come to him through Facebook, either from ads or recommendations from friends.

Bottom line: If you are a wedding photographer, your prospective customers spend more time on Facebook than they do reading newspapers, e-mails or mailers. You need to go where your customers are. Learn more.

Tags: facebook, social media

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