If you don’t already have a email provider, this is too good an offer to pass up. Mailchimp (our second favorite email provider) wants to encourage small businesses to user their service, so they are offering a basic plan with up to 3,000 e-mails a month as long as you have less then 500 people on your email list.

If you aren’t already sending professional email newsletters, you now officially have no excuse.

Bonus Tip: recently I read about a business that was able to collect many more email addresses from prospective customers by adding this text to their sign-up forms:

We will use this email address to send you a monthly newsletter with tips and specials. We promise to never give your email address to anyone else.

For example, if you’re a wedding photographer who collects email addresses at the reception, you should put this on the card. The extra promise - and the fact that you use a professional email provider - will encourage customers to trust you.

Tags: e-mail marketing

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This entry was posted on Saturday, December 19th, 2009 at 1:31 pm and is filed under marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.