Even if you’re studio is already on Facebook, you’re always looking for more fans. The question is, how can you get them?

Kraft Foods did it by asking folks to become a fan, then fill out a form to get a coupon for a free box of Mac & Cheese. To date, they have about 200,000 fans.

The take-away message here is, if you want to get something, you’ve got to give something. It would be easy to duplicate this for your studio, collect email addresses, then send a coupon for an upcoming special.

• Holidays
• Senior Portraits
• Wedding Consultations

Don’t just launch this Facebook promotion alone. Instead, make it part of your next marketing campaign. Use the same coupon in your email newsletter, mail it to previous customers, and put it on the front page of your website. Multiple impressions are a proven way to boost your campaign’s success.

Give it a try!

Tags: facebook, marketing

permalink |

This entry was posted on Wednesday, April 14th, 2010 at 1:16 pm and is filed under design, marketing, software. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.