I was reading an article entitled the Top 10 Trends for Weddings in 2010, and the item about videographers caught my eye:

Professional grade still photo cameras like the Canon 5D Mark II DSLR are being released with HD video capabilities included. It is recommended to have both a videographer and a photographer at your wedding to capture every moment of the big day. Tech-savvy brides looking for a new experience, may like to experiment with a visual professional (videographer or photographer) who has this technology. In the future, you will begin to see an emergence of two-in-one companies. Companies like Engaging Films and Video Keepsakes of Beverly Hills in Los Angeles will shoot video and take stills, but use only one piece of technology.

For years, many pro photographers have “given away” the videography business. Brides wanted albums first, and videos second. But with the new generation of cameras, this no longer has to apply. With a push of a button, you can be both a photographer and a videographer – or as the article describes – a visual professional.

If you aren’t taking advantage of this technology, someone else in your market will soon be. Look for visual professionals who promise to take care of every aspect of recording an event: from portraits to albums to videos combined with still photography.

You can shoot your own video or hire a videographer. But if you choose to ignore this trend, I believe you’re going to see it effect your wedding photography sales.

Are you already shooting video or working with a videographer? Leave a comment below and share your thoughts on the subject.

Tags: business, camera

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This entry was posted on Tuesday, May 4th, 2010 at 12:52 pm and is filed under business, cameras. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.