A few weeks ago I wrote an article entitled What is Your Studio’s Lagniappe? Basically it described the little unexpected gift you give a customer as a “thank you” for their business.

As you can see here, I think I’ve found a great one. These little photo key chains can be purchased on Amazon . The best rated Tao sells for less than 10 dollars.

After a bride has purchased thousands of dollars of photography from you, imagine her surprise when she comes to pick up the albums and you present this little key chain with 10-15 of the best shots from the album pre-installed. I’m guessing she’ll show it to so many friends, it will virtually pay for itself.

Here’s the trick – make the last image a jpg with your studio logo, website, and phone number.

Pick up a couple of these to give to your next high-dollar clients, and I guarantee you’ll generate some buzz.

Tags: marketing

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