I was walking through the lab this morning and something caught my eye: a 16×20″ metal print of a high-contrast senior portrait. Tom Kaza from Hicks Studio in Flint created the image, and the finished print was awesome. Which made me think of two things:

1. Until this is in ROES (working on it right now) no one is going to know we offer it.
2. Even after it is in ROES, most folks still won’t know we offer it.

I’m just like you – and your customers. I can look at an advertisement for a product a dozen times, but it won’t catch my attention until I’m ready to order. Every day, someone calls the lab and says, “I didn’t know JD made that.”

So here’s my challenge to you.

The next time you’re sitting in the studio thinking,

• “I wonder if JD can make a…”
• “This image would look great as a…”
• “I wonder if there is software to make a…”

give us a call. 888-858-8084. I don’t care how wild it is. At JD, we love a challenge.

Tags: business

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This entry was posted on Wednesday, May 12th, 2010 at 9:00 am and is filed under business, News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.