If you’re using Facebook, you’ve seen the “Like” button with the thumb-up icon on the right side of your pages. While the “like” feature used to be for wall comments only, it has become the hottest new marketing trend of the summer.

Facebook can now show your business ads to users who are both in your target market AND are already friends of your business. Or, you can put the FB “Like” icon right on your studio website. When someone clicks it, a new comment appears on their News Feed with a link back to your website or FB page.

Think of it as word-of-mouth combined with social networking. Given the size and growth of Facebook, this one new feature alone could boost your entire marketing effort.

Learn how to implement the “like” button for Facebook. If you’re not using Facebook, this may be a good reason to get started.

Tags: facebook

permalink |

This entry was posted on Wednesday, July 28th, 2010 at 8:30 pm and is filed under marketing, software. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.