Having a Facebook page for your business is as important now as having a website. That’s why it is time to start putting your Facebook page name on your ads and on your business cards. Unfortunately, most Facebook page names look something like this:

facebook.com/pages/Flint-MI/jdphotoimaging/14414426999?ref=ts

Not very flashy on a business card, is it?

So here’s the trick to getting an easy to read (and remember!) Facebook page name.

Step 1. Create a Facebook Business page. Hopefully you’ve already done this. Why? FB business pages, unlike personal pages, can have “fans” that sign up by clicking “like” and don’t require you to approve them individually like you do with FB friends. In addition, you’ll need a FB business page when you’re ready to advertise on Facebook. If you don’t already have a FB business page, start here:

http://www.facebook.com/pages/create.php

Step 2. Get at least 25 fans on your page. Ask your friends and family to do it. From your FB business page, click on the “Suggest to Friends” link to call up the dialog box for inviting people who are in your existing personal network. Although your FB page username will have a long messy Web address, you can still put it in an e-mail and send it out to customers you’re not personally connected with on Facebook.

Step 3. Register your FB username. Once you have 25 ore more fans, go to http://www.facebook.com/username/ and select the business page you’ve entered. Pick a user name that matches your website address. For example, our lab website is

www.jdphotoimaging.com, and our FB page is

www.facebook.com/jdphotoimaging.

Note that you could skip directly to step 3 and set up a username for your personal page instead of worrying about a business page. However, you’ll be missing out on all the benefits of a business page, and once you select the user name for your personal page, it will be hard to change it to your business page in the future.

Still not sure about getting started with Facebook and social networking? An article I wrote a while back will get you started. Here’s one on marketing your business with Facebook, and how to put a “like” button on your website.

Tags: facebook, social media, social networking

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This entry was posted on Thursday, September 9th, 2010 at 12:34 pm and is filed under marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.