Google gives “credit” for high quality one-way links to your website from other websites, especially ones that have photo content. Here are 4 ways you can take advantage of this to help market your studio.

1. If you are a member of any groups or associations that have an online membership directory, make sure you put a hot link to your website – not just your studio name -  in your membership information so folks can click on it to visit your website.

2. Whenever you send an email to a client, include an active hot link to your website in the signature. Your signature is the part of an email automatically included at the bottom of every email you send. A good signature makes it easy for clients to contact you, and to share your website with others. If you don’t use one, search for “signature” in the help file of your mail reader program. For example,

Tom Hicks
JD Photo Imaging
(888) 858-8084 Toll Free
tom@jdlab.com
www.JDPhotoImaging.com
www.facebook.com/JDPhotoImaging

3. If you post on any newspaper websites, photo blogs, etc., include a signature link at the end of any post with a hot link to your website. Some of these links will be picked up by Google and improve your studio’s page ranking. For example:

That photo is great! Thanks for sharing.

Tom Hicks
JD Photo Imaging
www.jdphotoimaging.com

4. If you use Facebook, LinkedIn or similar social networking sites, make sure to include an active hot link to your studio’s website – not just the name of your studio.

Note: Test the hot link. If you cannot click it and go directly to your studio home page, it isn’t an active hot link, and Google won’t give you credit for it. Sometimes you can fix it by giving the complete URL listing with the http prefix like this: http://www.jdphotoimaging.com

None of these tips individually will push your website to the first page of Google. But cumulatively, over time, they will have an impact.

Tags: marketing

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