Facebook Business Page or Website?
If you’ve been thinking about creating a custom business (or fan) page in Facebook but didn’t know how to get started, Tim Ware has created the best “step-by-step” instructions I’ve found on the web. He shows you graphically what changes you can make to your Facebook business page so that it can become a virtual website for your business.
Did I say website?
What we learned during the recent photo contest was that some photographers have started using Facebook instead of a regular website. This is a new, growing trend. While there are good reasons to have both, there is some logic to focusing on Facebook. If you only have the time and energy to keep one site constantly updated with new information, why not use Facebook as your main marketing site?
To see what Facebook business pages can look like, look at what the big corporations have started doing. In addition to custom graphics, they are creating different pages depending on customer interests. For example, Nabisco has one page for cookies, and one for the 100 calorie packages of cookies. Sony has one page for the company, one for cellphones, and is marketing laptops in Central America via Facebook.
With a little effort, you could set up different business pages for weddings, seniors, or whatever kind of work you specialize in.
Notice that not every Facebook business page uses every feature Tim Ware described. I suggest you make one change to your business site, tweak it, then make another change. Over the course of a few months, you can implement as many – or as few – changes as you feel comfortable with.
Is Facebook your new “website”? Share your experiences in the comments below.