Make Customer Service More Than a Slogan
“We Have Great Customer Service.” If your business is like mine, you not only strive for great customer service, but you believe it is one of the reasons customers should want to do business with you.
The problem is, “great customer service” is what our customers should say about us, not what we say about ourselves. Once we say it, bragging about customer service loses its meaning. That’s bad.
Here are two ways to promote your customer service without saying it:
1. Let your customers say it for you. Testimonials are like written word-of-mouth recommendations. They are helpful to customers who depend on testimonials to make a buying decision, and are considered the strongest kind of marketing. Don’t be afraid to ask for testimonials and to use them in your advertising and on your website.
2. Give specific examples why your service is best. On bNET, John Warrillow writes this about customer service: “Find something that meets two criteria: (1) it makes you unique, and (2) customers care about it.”
For example, instead of writing an ad that says “we have great customer service” give a specific example like “when you call our studio, you talk to a real human being.” Instead of saying, “we offer a 100% satisfaction guarantee”, say “we’ll buy back your photos if you don’t like them.”