A New (Old) Business Idea
I know a professional photographer who has a side business many photographers ignore. She does professional head shots. Now I’m sure you are thinking “I can do head shots too,” but are you getting any business?
Here’s how she does it.
The client pre-sets an appointment with the studio, comes in, has 3-4 shots taken, and picks the best pose off a monitor with the photographer. Within a few minutes, an assistant color corrects and emails the image to the client. The entire process takes less than half an hour, and costs $50 cash, check or Visa for each image selected. No prints. No billing.
Could this work for you? Every professional needs a current head shot, but most don’t have one.
Think about it from the customer’s point of view.
As a profession, we’ve trained customers that a visit to a professional photographer take hours and costs hundreds of dollars for prints. After all, isn’t that what happens with senior, wedding and family photos? So why should we expect them to think of a professional photographer when all they need is a JPG file for a company brochure?
For example, if you wanted to promote head shots, you could put a small print ad in your local business magazine, Chamber of Commerce newsletter, charity event program etc. with a “before and after” photo that says:
Executive Digital Portrait File for Web or Print
Ready in 20 minutes. Guaranteed satisfaction. $50
Call 555-1212 now to schedule an appointment
Actually, $50 is low. If the ad doesn’t work, try raising your prices. Just put it in front of local professionals who work or live near your studio. Make it easy to do business with you.
Try this for a month, and see if you can generate some new (old) business.