An important note for our ImageQuix clients:

Starting Jan 1st, ImageQuix will send you a check for the full amount paid for online orders minus ImageQuix processing fees. Therefore, JD Lab will need to charge your credit card we keep on file for printing and shipping.

This is not a price increase. Your service will not change. JD will continue to drop ship orders to your end customer. However, this change will simplify your accounting by keeping all your lab printing costs on one monthly statement.

If you have any questions, please call us at 888-858-8084 toll free, or email us.

Learn more about ImageQuix.

Get started with ImageQuix.

The folks over at J. Walter Thompson, an international marketing firm, have compiled a list of trends worth watching in 2012.While they list 10 significant trends, these are the ones we believe will have the most impact on the photographic industry:

1. Navigating the New Normal – Consumers are looking for low-cost ways to purchase high-quality brands. Even high-end photographers should expect to see more brides looking for a DVD of images instead of albums, or seniors looking for a small number of images. This makes it more important than ever that you focus on building your brand so that potential clients know they are buying your work, not pieces of paper.

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Although we constantly talk about social media marketing (Facebook, LinkedIn, etc.) , it pays to remember that their are many other marketing tools available for your studio. One of the most powerful is the cross-promotion.

Cross-promotions are low-cost techniques for getting your name in front of potential customers by promoting with other businesses. The classic example is putting a stack of gift certificates for bridal photography in a bridal store.

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Almost every client wants their digital image files nowadays, but that doesn’t necessarily mean they want the high-res originals to reprint.

In fact, most clients are simply looking for low res digital images to display online.

Instead of fighting this trend (and losing business), you can use this to your advantage by offering clients a CD of images “perfectly sized for Facebook, for cell phones, or for sharing with friends.” Then using Photoshop, follow the steps below to quickly build a folder of re-sized images you can email or burn to a CD.

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If you post to Facebook regularly, there will be days when you’ll look at the screen and think, “I don’t have anything to say.”

While you can always comment on, like, or share someone else’s posts, it isn’t the same as making one of your own. Posting is important, and posting daily is important too.

So if you’re ever at a loss to think of a post, here are some examples to help. Each will not only get you started, but are designed to get your posts read (of course, finishing them is up to you):

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JDCL will be exhibiting at ImagingUSA from January 15-17, 2012 at the Morial Convention Center in New Orleans, LA.

If you plan to attend, register here with promo code 2012TSC to get your free exhibit floor tickets courtesy of JD (your promo code will be automatically entered for you). That’s a $35 savings!

For more information, visit the ImagingUSA website.

Looking forward to seeing you there!

Get in the holiday spirit with these cute Christmas tree ornaments you can offer your clients!

The fancy-frame Benelux style ornament is a 3×4″ horizontal design made from aluminum, while the 3″ round ornament is made from white glossy fiberglass-reenforced plastic. Both can be printed single or double-sided, and include a 6″ red ribbon.

You can create your own ornament design in PhotoShop, or we’ve created some holiday templates in ROES to help you get started. Click here to download the “Metal Prints & License Plates” .PSD layout guides.

The round ornaments start at $6.50, while Benelux ornaments start at $8.75. Order either of these ornaments today from the Metal Prints catalog in ROES.