Every Pro Photographer’s Secret Marketing Weapon
Compare that problem to 99% of other small businesses around you. For example, you’ve probably seen the “call center” stock image from Shutterstock.com on the right. While it is a perfectly good image, it is one of the most common business images used in advertising. It is visual code for “we answer the phone.”
So while every other business is forced to use tired images like this, as a pro photographer you have access to dozens of great royalty-free photographs on your hard drive. Images that tell a story. Images that surprise. Images that move us.
Of course, great images alone won’t make your studio successful. You need to use them in products you create, then showcase those products in your ads, on your website and on your studio walls.
But make no mistake: your best images are a secret marketing weapon you have over everyone else.