Recently I helped a photographer with a marketing problem: he had too many good photographs to use in the newsletter he was sending out to seniors. Narrowing it down to just 4 images was hard.

Compare that problem to 99% of other small businesses around you. For example, you’ve probably seen the “call center” stock image from Shutterstock.com on the right. While it is a perfectly good image, it is one of the most common business images used in advertising. It is visual code for “we answer the phone.”

So while every other business is forced to use tired images like this, as a pro photographer you have access to dozens of great royalty-free photographs on your hard drive. Images that tell a story. Images that surprise. Images that move us.

Of course, great images alone won’t make your studio successful. You need to use them in products you create, then showcase those products in your ads, on your website and on your studio walls.

But make no mistake: your best images are a secret marketing weapon you have over everyone else.

Tags: e-mail marketing, marketing

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This entry was posted on Wednesday, August 1st, 2012 at 6:59 am and is filed under marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.