For years, consumer studies have shown a direct correlation between premium packaging and the perceived value of a product. For example, one of the reasons consumers perceive Apple products as more valuable is the value added by their award-winning package designs. If you’ve ever unboxed an Apple PC, you know exactly what I mean.
The same holds true in photography. When someone picks up prints at a big-box store, they come in a boring envelope. You can use this opportunity to differentiate your professional photography by offering upscale packaging.
That’s why we’ve updated our Boutique Packaging options at JD. Each are sturdy fiberboard boxes in Asparagus, Coffee Bean or Merlot with cream tissue paper and ribbon. The professionally matched color combinations provide a clean, fresh, natural yet upscale look for your work. Yet the cost is only $5.50 for 8×10″ boxes and ribbon, $7.50 for 11×14″ boxes with ribbon, $11 for 16×20″ boxes with ribbon, and $5.00 for the gift bag.
Boutique Packaging can be used to present the prints to your clients, or to package drop-shipped print orders.
You can order Boutique Packaging in the ROES Order Review screen.