One of the workshops introduced the Kodak Professional Keepsakes Collections & Creations (KC2) software. KC2 is designed to be a new way for photographers to send their orders to Kodak pro labs like JD.
Although KC2 is still in alpha testing, here’s what we learned:
First, the good news: the number of opportunities for professional photography like births, weddings, youth sports, and graduation remain strong or are growing in the US.
The challenge is that not all photographers are able to take advantage of this growth in imaging. Traditional photographers treat the digital file as a negative, acting as a control point for products, but not necessarily offering consumers all the products they might be interested in. On the other hand, the new generation of “shoot and share” photographers give the images to the consumer, but don’t offer any products.
In both cases, the consumer may want (and be willing to pay for!) products they were never offered.
KC2 is an attempt to solve this problem by offering software to both traditional and “shoot and share” photographers that makes it easy for them to offer consumers a full catalog of products available from a Kodak lab like JD.
Conceptually, this is already happening. Today, JD clients can use our JDLab2You software to order everything in our lab’s catalog: from albums to photo gifts to wall art to individual prints. KC2 plans to take this one step further. It will allow photographers to offer anything to a client, from a curated collection of products to something as simple as a digital file resized for Facebook.
Will KC2 be successful? While it is still early in development, the folks at Kodak Professional have clearly thought about new ways for professional photographers to generate revenue. In the mean time, we’re upgrading our lab’s DP2 software to support several new features including KC2. We’ll keep you posted.
What are your thoughts on KC2? Leave them in the comments below.