Entries by Mark

Teens Abandon Facebook for Snapchat

Snapchat is the preferred social media platform for 47% of teens using the platform – up 12% year-over-year. These are the results of a recent survey by Piper Jaffray, a research firm that has collected teen attitudes and opinions over the last 17 years.

Facebook Negative Reviews: Can You Fix Them?

A client recently sent me this question about Facebook reviews. If you search for me in the Facebook search box, it brings up our studio with places being at top.  If you click “see all” you see a negative review by an irate customer that happened a while back. Is there a way to push that […]

Google Penalizing HTTP Websites as “not secure”

Beginning in October, the Google Chrome browser will begin informing your clients their data is “not secure” on any pages that have forms or login fields. This is part of Google’s long-term plan to mark all websites that still use the old HTTP protocol as “not secure.”

This 30 Second Change Will Improve Your Studio Sales

If you’re like most professional photographers, your most important marketing goal is to have a prospective client pick up the phone and call you. Phone calls lead to consultations, which lead to sales. The challenge is that you cannot answer every call. If you have a studio with 9-5 business hours, you’re only answering the […]