If you use your Facebook business page for social media marketing, here are two new changes you should be aware of:
If you’re like most professional photographers, your most important marketing goal is to have a prospective client pick up the phone and call you. Phone calls lead to consultations, which lead to sales. The challenge is that you cannot answer every call. If you have a studio with 9-5 business hours, you’re only answering the phone 25% of the hours in a week. The other 75% of the time, people get sent to voice mail.
If you post to Facebook or send out client emails regularly, you know that some receive dozens of views, clicks and likes, while some receive almost none at all. It can get very frustrating. You put in all that effort, and it seems like nobody cares. It isn’t quite so bad if you’re just making a quick Facebook post about a great image, but it makes a big difference if a post, marketing email or newsletter article is a link back to your website as part of a marketing campaign.
Beverage insulators and sleeves a great gift for a friend or a client. They are designed to fit on a tumbler, a paper or Styrofoam cup, or a pint of ice cream. Each is double-sided, so you can use the same image twice or 2 different images. The white outer surface is adhered to an inner sublimation Neoprene™ rubber beverage insulator.
JDLab has 2 sizes of beverage insulators: the large size (3.75” x 4.75”) fits Yeti 20 oz. Rambler Tumbler™ or ice cream pint containers. The smaller size (3.125″ x 4.25″) fits 10, 12, 16, 20 oz cups.
Yeti tumbler, ice cream pint and coffee cup insulated sleeves are $5.95 each, and are available in JDLab2You under Specialty Items > Photo Gifts. While you’re there, check out our insulated wine bottle totes and wine bottle sleeves too!
High school senior photos are getting a massive upgrade thanks to some creative photographers using special effects right out of Hollywood. In a recent segment on the Today Show, NBC’s Joe Fryer meets the people behind the lenses making these incredible portfolios.
Looking for something fun and interesting to offer your clients this summer in an email, an ad or on Facebook? Show them these products and let them know they can be easily ordered with your custom photography. Find them in the JDLab2You under Specialty Items.
Like any other small business, photographers look to Facebook and other social media as a way to increase sales at a low cost. However, other than putting a special on Facebook and waiting for the phone to ring, how do you know whether Facebook is actually increasing sales?
To answer this question, the Harvard Business Review conducted experiments over the last four years involving more than 18,000 people. They wanted to research whether attracting and engaging social media followers leads to increased sales.
The researchers focused on Facebook because of its popularity. However, they believe their findings apply across all social media platforms.
Here’s what they learned:
One of the least-used, easiest ways for photographers to improve their presence on Google is to add keywords into their image names on their website.
Facebook Messenger is used by millions of people daily to communicate with both friends and businesses. Chances are, prospective clients on Facebook are just as likely to contact you via Facebook Messenger as they are by phone or email.
That’s why if you use Facebook to market your studio but aren’t using Facebook Messenger, you could be missing out on potential jobs.
Here’s what you need to know to get started.