One of the consequences of Google’s plan to change to a mobile-first search index is that the distance from your studio to the person searching is now the most important ranking factor in Google.
Layout guides are collections of layered PhotoShop PSD files that make it easy to lay out a product, save as a JPG image, and drop into our JDLab2You or Pick-a-Pack software. Because each layout guide comes with safe, wrap and cut guide lines, you can be assured your finished products will look great.
Watch this short video to see how easy it is to use our guides.
A client recently sent me this question about Facebook reviews.
If you search for me in the Facebook search box, it brings up our studio with places being at top. If you click “see all” you see a negative review by an irate customer that happened a while back. Is there a way to push that review down because we have had so many 5-star reviews since then? I do not want that one bad review to be the first one everyone sees.
I appreciate your frustration. With so many positive reviews to choose from, it has to be annoying when Facebook highlights your single 1-star review first. It appears from comments from other Facebook users that highlighting the lowest rated review on a business page is a common complaint.
One of the rules in marketing is that you always need to make it easy for clients to contact you. Some will call. Some will email. Some will contact you by Facebook Messenger. But many younger clients prefer to only send a text. How can you reach them?
Thanks to Google, you now have the ability to get text messages directly from your Google My Business listing when they search for your studio on Google.
If you use your Facebook business page for social media marketing, here are two new changes you should be aware of:
If you’re like most professional photographers, your most important marketing goal is to have a prospective client pick up the phone and call you. Phone calls lead to consultations, which lead to sales. The challenge is that you cannot answer every call. If you have a studio with 9-5 business hours, you’re only answering the phone 25% of the hours in a week. The other 75% of the time, people get sent to voice mail.
If you post to Facebook or send out client emails regularly, you know that some receive dozens of views, clicks and likes, while some receive almost none at all. It can get very frustrating. You put in all that effort, and it seems like nobody cares. It isn’t quite so bad if you’re just making a quick Facebook post about a great image, but it makes a big difference if a post, marketing email or newsletter article is a link back to your website as part of a marketing campaign.
Beverage insulators and sleeves a great gift for a friend or a client. They are designed to fit on a tumbler, a paper or Styrofoam cup, or a pint of ice cream. Each is double-sided, so you can use the same image twice or 2 different images. The white outer surface is adhered to an inner sublimation Neoprene™ rubber beverage insulator.
JDLab has 2 sizes of beverage insulators: the large size (3.75” x 4.75”) fits Yeti 20 oz. Rambler Tumbler™ or ice cream pint containers. The smaller size (3.125″ x 4.25″) fits 10, 12, 16, 20 oz cups.
Yeti tumbler, ice cream pint and coffee cup insulated sleeves are $5.95 each, and are available in JDLab2You under Specialty Items > Photo Gifts. While you’re there, check out our insulated wine bottle totes and wine bottle sleeves too!
High school senior photos are getting a massive upgrade thanks to some creative photographers using special effects right out of Hollywood. In a recent segment on the Today Show, NBC’s Joe Fryer meets the people behind the lenses making these incredible portfolios.