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Archive for the ‘marketing’ Category

Summer Gifts and Add-On Products for Your Clients

Wednesday, June 14th, 2017

Looking for something fun and interesting to offer your clients this summer in an email, an ad or on Facebook? Show them these products and let them know they can be easily ordered with your custom photography. Find them in the JDLab2You under Specialty Items.

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What’s the value of a Facebook Like?

Wednesday, May 17th, 2017

Like any other small business, photographers look to Facebook and other social media as a way to increase sales at a low cost. However, other than putting a special on Facebook and waiting for the phone to ring, how do you know whether Facebook is actually increasing sales?

To answer this question, the Harvard Business Review conducted experiments over the last four years involving more than 18,000 people. They wanted to research whether attracting and engaging social media followers leads to increased sales.

The researchers focused on Facebook because of its popularity. However, they believe their findings apply across all social media platforms.

Here’s what they learned:
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Use Image Search to Help You Rank on Google

Wednesday, May 17th, 2017

photographer online searchOne of the least-used, easiest ways for photographers to improve their presence on Google is to add keywords into their image names on their website.

Consider this: According to Jumpshot, after analyzing millions of online searches in the US, they found that about a third of all searches on Google used the Image Search tools.
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Facebook Messenger for Photographers

Wednesday, March 22nd, 2017

Facebook Messenger is used by millions of people daily to communicate with both friends and businesses. Chances are, prospective clients on Facebook are just as likely to contact you via Facebook Messenger as they are by phone or email.

That’s why if you use Facebook to market your studio but aren’t using Facebook Messenger, you could be missing out on potential jobs.

Here’s what you need to know to get started.

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PPA Buyer Persona Worksheet

Wednesday, March 8th, 2017

You cannot appeal to a target audience if you don’t know who you’re targeting. While you may have a general idea of whom your customer is, it is imperative that you really understand what drives him or her. Once you know who you’re talking to, then you will know how to talk to them.

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See Your Customer’s Google Search for your Studio

Wednesday, March 8th, 2017

Have you ever wondered if potential clients are finding you on the first page of Google? Here’s a simple way to find out.

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Should You Use Google Adwords for Photography?

Tuesday, February 7th, 2017

Paying for Google Adwords is the only guaranteed way to get your photography studio on the front page of Google immediately.

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Create a Google My Business Listing for a Home Studio

Tuesday, January 31st, 2017

Click to view full size

I was speaking to a photographer about local marketing the other day, and the importance of completely filling out her Google My Business account as a local business. She didn’t like the sound of it.

“I work from home,” he said “I don’t want my address online.”

I get her concern, and I know she’s not alone. Lots of professional photographers work from home. Maybe they are an independent school shooter. Maybe they shoot destination weddings. They don’t need a studio.

But this was different. She had a studio in her basement, but didn’t want it listed online.

“If I need to meet a client at my house, I’ll tell them where I live,” she argued.

Fortunately for her, Google My Business has an answer. It’s called a Service Area Business. Registering your business at GMB as a service area business lets Google know where you should be listed without showing your address online. Service Area Businesses are used by plumbers, electricians, and lots of other businesses.

So how do you set up a Service Area Business?

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6 Marketing Projects Wedding Photographers Can Do in an Hour or Less

Wednesday, January 25th, 2017

If you’re a wedding photographer, this is the slow season. Weddings pick up in the spring, and continue until fall. But after November, you may have a tendency to wait until spring again to gear up your marketing efforts.

Here are 6 things you can do in the next few weeks to improve your marketing for 2017. If you do them now, it will increase your online exposure over the coming months, and even improve the likelihood of potential brides finding you in 2018 and beyond.

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1 Billion Posts Were Analyzed on Facebook. The Results are Amazing.

Tuesday, January 17th, 2017

You’ve probably never heard of Neil Patel, but you should. He’s a NYTimes author, serial entrepreneur, and helps companies like Amazon grow their revenue. The Wall Street Journal and Forbes Magazine both call him one of the top influencers on the web.

Neil was given access to the data from over 1 billion Facebook posts compiled by BuzzSumo.com, a company that mines the whole Internet looking for the best content on any given topic. Clients pay thousands of dollars a year for their service. From the data they gathered, Neil and BuzzSumo learned some very interesting facts about posting on Facebook that seem to go against the common wisdom (including my own) about how you can maximize your presence on Facebook.

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