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I was speaking to a photographer about local marketing the other day, and the importance of completely filling out her Google My Business account as a local business. She didn’t like the sound of it.
“I work from home,” he said “I don’t want my address online.”
I get her concern, and I know she’s not alone. Lots of professional photographers work from home. Maybe they are an independent school shooter. Maybe they shoot destination weddings. They don’t need a studio.
But this was different. She had a studio in her basement, but didn’t want it listed online.
“If I need to meet a client at my house, I’ll tell them where I live,” she argued.
Fortunately for her, Google My Business has an answer. It’s called a Service Area Business. Registering your business at GMB as a service area business lets Google know where you should be listed without showing your address online. Service Area Businesses are used by plumbers, electricians, and lots of other businesses.
So how do you set up a Service Area Business?