According to Forbes, millennials (born between 1980 and 2005) buying power will soon surpass that of the generations before them. As a professional photographer, you will have to work harder to meet their demands as they influence trends and redefine buying habits. You can stay up to date by implementing these four trends in your studio and and in your marketing and sales strategies.
JDLab will be available to answer all your underclass and sports photography questions at the 2018 School and Sports Photographers Annual Conference (SPAC) January 24-27 in Las Vegas.
When it’s time to advertise your business, make a statement with removable graphics. They are great for promotional uses like:
- Windows, doors, walls
- Sign boards
- Floors or carpet
- Any flat surfaces
We have two kinds of removable graphics available:
Looking for a beautiful presentation package for wedding or event DVDs? Check out our Custom DVD cases. Built like our custom album covers, they feature a laminated print wrapped around hard board front and back covers with one or two CD/DVD trays inside.
Put your favorite image on one of these 14oz. Silvertone Stainless Steel Travel Mugs.
The image size is 6.636 x 3.125 inches. Simply drag your favorite image into the horizontal template and order it. Although the ragged edge effect is used by default, you can change this to any other kind of edge in the image tools right-menu.
Each mug comes with a removable plastic insert so you can wash the inside separately.
Dishwasher safe, but for maximum life of the image we recommend hand washing.
Price is $14.95.
One of the consequences of Google’s plan to change to a mobile-first search index is that the distance from your studio to the person searching is now the most important ranking factor in Google.
Layout guides are collections of layered PhotoShop PSD files that make it easy to lay out a product, save as a JPG image, and drop into our JDLab2You or Pick-a-Pack software. Because each layout guide comes with safe, wrap and cut guide lines, you can be assured your finished products will look great.
Watch this short video to see how easy it is to use our guides.
A client recently sent me this question about Facebook reviews.
If you search for me in the Facebook search box, it brings up our studio with places being at top. If you click “see all” you see a negative review by an irate customer that happened a while back. Is there a way to push that review down because we have had so many 5-star reviews since then? I do not want that one bad review to be the first one everyone sees.
I appreciate your frustration. With so many positive reviews to choose from, it has to be annoying when Facebook highlights your single 1-star review first. It appears from comments from other Facebook users that highlighting the lowest rated review on a business page is a common complaint.
One of the rules in marketing is that you always need to make it easy for clients to contact you. Some will call. Some will email. Some will contact you by Facebook Messenger. But many younger clients prefer to only send a text. How can you reach them?
Thanks to Google, you now have the ability to get text messages directly from your Google My Business listing when they search for your studio on Google.