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A Month of Marketing: 5 Free Webinars in August/September

July 28th, 2010

Learn how to get the attention of more people and motivate them to contact you NOW!

JDPI will sponsor a series of five free Webinars each Monday at 1pm EST beginning August 9th and running through September 6th. These Webinars will be taught by Kirk Russell from 3Lenses.com, a professional photographer and expert in studio marketing.

If you’re looking for answers and specifics you’ll want to attend one or more of these Webinars:

Seniors - August 9th
Sports - August 16th
Dance and Pre-School - August 23rd
Families - August 30th
Weddings - September 6th

Click on any of the dates above to reserve your seat today.

Each 60-minute webinar will teach you the nuts and bolts techniques that work, like how to segment the market with pricing, products, and session types to appeal to a broader group of clients. You’ll learn what you can do right now to get attention and motivate people to have a portrait made. Kirk will also examine some success stories, and even efforts that were not as successful, and WHY.

The goal here is to have you leave with solid information for getting your studio on track into the future and learn powerful rules of marketing that will apply to every studio.

What you will learn

• How to use New Marketing to attract the right clients
• What products and services people want TODAY
• How to price and sell products with higher profits.

As Kirk says, “Misery has enough company. Dare to be successful.” If you are ready to turbocharge your marketing efforts, this series of Webinars will work for you.

New Photo Book Cover Colors, Material Available

July 21st, 2010

JD now offers red and camel photo book cover material in addition to black on all its standard photo books and accordion mini - books. There is no additional charge to select these new colors.

Both these rich colors were selected to show off your photography. They can be selected in ROES while designing your photo books or mini - books.

In addition, all standard photo book covers - black, red and camel - now use a new material that is much richer than the previous black material only. If you’ve ordered a standard photo book before, you’ll be pleasantly surprised at the difference.

You can install JD ROES to order these or any of our products.

16×20 Prints: Buy one Get One 50% off

July 7th, 2010

from July 12-31 we’re running a special on 16×20 prints: Buy one, get one 50% off. The prints do not have to be the same image.

This is your perfect opportunity to:

• Update your studio sample artwork
• Offer as an up-sell to a new client
• Offer as a special in your next customer e-mail

To take advantage of these prices, you must enter either of the following promo codes in your order:

  1. Deluxe Prints: EMAILBOGODEL
  2. Econo Prints: EMAILBOGOECO

Don’t miss out on this great pricing before it ends July 31st. Order your 16×20 prints today!

New Float Wraps are a Unique Way to Mount Your Images

July 7th, 2010

JD’s Padded Float Wraps are mounted on a hardboard with a foam padding between the print and the mount board. A lustre or matte lamination is applied to your image. A mounting block is added on the back for a floating effect when hung on your wall.

To order Float Wraps, in ROES selct Options to choose your paper type, your finish or thin float wrap mount.

JD Partners with Kirk Russell at 3 Lenses to Provide Business and Marketing Tools to Pro Photographers

July 6th, 2010

Kirk Russell, President 3 LensesJD Photo Imaging has partnered with Kirk Russell, President of 3 Lenses Marketing & Design, to provide a new level of business and marketing support for our customers.

Over the next weeks and months, JD customers will be able to take advantage of several exclusive services from 3 Lenses including:

• Free and low-cost webinars focused on marketing and selling weddings, seniors, portraits and events.
• Professional evaluation of your studios products and prices, as well as specific recommendations to reach new sales goals.
• Private discussion threads where photographers can get answers to questions on business and marketing topics,
• Tips, tricks and techniques like phone scripts proven to increase sales up to 50%!
Articles designed to inspire pro photographers to take their business to the next sales level.

About 3 Lenses:

3 LENSES MARKETING & DESIGN was established on a foundation of over 30 years of success in graphic arts and portrait photography. Kirk created a system to help professional photographers quickly and profitably integrate new products, services, and the NEW marketing into their passion for photography.

3 LENSES is much more than a marketing company. It is a full-service operation, offering a step-by-step marketing and sales program that not only fills in gaps of experience and expertise, but uses its Pro Marketing and Sales Programs to help photographers to build their businesses.

Kirk understands that your answer to most business questions will be, “To make more money.” Therefore, 3 LENSES is business-oriented and results-driven by nature. It provides design, management, and sales expertise that combine to work proactively to help photographers strategize campaigns, provide performance-based design, brand identity and more.

Check Your Order Status Online

July 1st, 2010

Have you ever wondered what the status of one of your orders was at 3am?

In the upper right corner of our website is a link to our order status page. Log in, and you can view:

• Orders This Year
• Orders Last Year
• All In Process Orders
• All Completed Orders
• All Orders

All orders are sorted by most recent first, so you can easily see the orders in the lab. This makes it easy for you to learn if orders are ready or what the total charge will be.  You can also quickly generate reports like, “how much did I spent at the lab last year?”

If you don’t know your password, send an email with your studio name and ID to heidi@jdlab.com.

Raw Image Processing Workshop at JD August 2nd

June 24th, 2010

JD Photo Imaging will hold a “Raw Image Processing and Adobe Lightroom” workshop Monday, August 2nd from 10am until 2pm at JD Photo Imaging on Corunna Road in Flint. Cost is $59 per person preregistration or $79 on the day of the workshop, which includes a catered lunch and $20 lab credit to test what you’ve learned. You can pre-pay by credit card or charge your lab account by calling 810-239-8671.

If you’ve ever wondered how to get the best color from your camera, or if you’re considering changing over to a RAW workflow, this class is for you.

During the class we will cover:

• Setting up Lightroom to enhance your workflow
• Editing RAW images
• Understanding White Balance techniques
• Mastering Presets
• Creating a Slideshow
• Printing, and many other extras

This will be “hands-on” training. You should bring a camera capable of shooting in RAW mode, and laptop with PhotoShop installed so you can process the images in class. Adobe Lightroom is not required, but is recommended.

The class will be taught by Chris Hebert. In addition to owning her own photography and graphic design studio, Chris is an experienced technology trainer with several computer hardware and software certifications. She specializes in Adobe Photoshop, Adobe Lightroom, and has experience in several graphics design programs. She is an expert in both Mac and PC hardware.

20×30 Prints on Sale June 14-28

June 10th, 2010

from June 14-28 we’re running our most popular special - 20×30 prints for $11.95 each. Same great JD quality at a great price. This is your perfect opportunity to:

• Show off your best images
• Update your studio look
• Offer as an up-sell to a new client
• Offer as a special in your next customer e-mail

To take advantage of these prices, you must enter either of the following promo codes in your order:

  1. Deluxe Prints: EMAIL2030DEL
  2. Econo Prints: EMAIL2030ECO

Don’t miss out on this great pricing before it ends June 28th. Order your 20×30 prints today!

New Accordion Mini Books Available in ROES

June 2nd, 2010

Accordion Mini Books are a great new way for your clients to show off their images.

• Each order includes 3 identical books so your clients can share with their family and friends.
• The magnetic cover on the mini book makes it easy to carry in a pocket or purse.
• Accordion Mini Books have up to 10 wallet-size customizable panels.
• Standard Leather covers in black or blue or custom photo covers are also available.

To order Accordion Mini Books, in ROES select the Press Printed catalog and click the Multi-Folded Cards tab.

LabPrints Album Orders Easier to Create

May 24th, 2010

If you use LabPrints Album Builder, you can now select JD Photo as the album manufacturer, then select either a Diamond, Romanco or Timeless album when creating a new album order. This lets you:

  • Select from a list of album sizes JD stocks / prints (saves mistakes).
  • Makes your pano page layouts truly WYSIWYG (what you see is what you get) and puts them in proper page order
  • Makes it easier to use the album builder and slide show as part of an in-studio sales presentation

To use this new feature, follow these simple steps:

  1. Create your new album in LabPrints
  2. Select JD Photo as album company and your favorite album design and size.
  3. Complete your album order and send it to JD.

Diamond Album users - Instead of writing down your album details in the notes field, after you receive your order confirmation email from the lab, go to our new online album details page at http://www.jdlab.com/albums/ . Here, you can quickly check a few boxes to send us your album details like cover design, gilding, etc. (not only is this faster, but you won’t miss any of the available album cover options).

Romanco / Timeless Album users - For now, continue to add any extra album details in the notes field.

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