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Create a Google My Business Listing for a Home Studio

January 31st, 2017

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I was speaking to a photographer about local marketing the other day, and the importance of completely filling out her Google My Business account as a local business. She didn’t like the sound of it.

“I work from home,” he said “I don’t want my address online.”

I get her concern, and I know she’s not alone. Lots of professional photographers work from home. Maybe they are an independent school shooter. Maybe they shoot destination weddings. They don’t need a studio.

But this was different. She had a studio in her basement, but didn’t want it listed online.

“If I need to meet a client at my house, I’ll tell them where I live,” she argued.

Fortunately for her, Google My Business has an answer. It’s called a Service Area Business. Registering your business at GMB as a service area business lets Google know where you should be listed without showing your address online. Service Area Businesses are used by plumbers, electricians, and lots of other businesses.

So how do you set up a Service Area Business?

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6 Marketing Projects Wedding Photographers Can Do in an Hour or Less

January 25th, 2017

If you’re a wedding photographer, this is the slow season. Weddings pick up in the spring, and continue until fall. But after November, you may have a tendency to wait until spring again to gear up your marketing efforts.

Here are 6 things you can do in the next few weeks to improve your marketing for 2017. If you do them now, it will increase your online exposure over the coming months, and even improve the likelihood of potential brides finding you in 2018 and beyond.

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Protexture Finish Available on Prints

January 24th, 2017

print finish optionsJD has added Protexture as a finishing option on our prints. Protexture is a spray finish that gives a high-end, simulated leather look and tactile feel to prints.

At JD, we recommend most prints 8×10 and larger be coated with a protective finish. In addition to Protexture, we offer

Finishes

  • Spray coating
  • Matte Laminate
  • Lustre Laminate
  • Canvas Laminate
  • Glossy Laminate
  • Metallic (paper)

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1 Billion Posts Were Analyzed on Facebook. The Results are Amazing.

January 17th, 2017

You’ve probably never heard of Neil Patel, but you should. He’s a NYTimes author, serial entrepreneur, and helps companies like Amazon grow their revenue. The Wall Street Journal and Forbes Magazine both call him one of the top influencers on the web.

Neil was given access to the data from over 1 billion Facebook posts compiled by BuzzSumo.com, a company that mines the whole Internet looking for the best content on any given topic. Clients pay thousands of dollars a year for their service. From the data they gathered, Neil and BuzzSumo learned some very interesting facts about posting on Facebook that seem to go against the common wisdom (including my own) about how you can maximize your presence on Facebook.

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Win an Apple Watch at SPAC 2017

January 17th, 2017

JDLab will be at the School & Sports Photographers of America (SPAC) convention January 25-28 in Las Vegas, NV. Please join us at our booth #20, and at the Thursday lunch buffet and the 5pm hospitality suite we are co-sponsoring.

If you’re going to SPAC, here’s your opportunity to win a free Apple Watch. Here’s what you need to do:

#JDLabRocks Apple Watch Promotion RULES

1. Stop by the booth and pick up a pair of JDLab sunglasses. Take a selfie (with or without your friends) with your new sunglasses, or be creative. Just make sure the JDLab logo on the glasses is showing in the picture.

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Color Space Converter in Google Chrome

January 11th, 2017

If you’ve ever had an RGB color you need to convert into HEX or RGB values, did you know a color converter is built into the Google Chrome browser?

Simply open google, type the color value into the search bar, and Google will return the color code along with all the conversion values: HEX, RGB, HSV, HSL and CYMK.

Sure, this option is already in Photoshop. But why waste your time when the conversion you need is only 1 click away?

 


Reminder: Update Your Studio to 2017

January 10th, 2017

Start by changing all your dates to 2017:

1. Copyright notice on your website
2. Copyright notice on your blog
3. Copyright notice in your camera

Making these changes will let your clients know that you’re a professional business at the top of your game.

4. At the same time, this would be a great time to update your software. Make sure your anti-virus or spam-blocker software is up to date. If you use WordPress for your blog, make sure you’re running the latest version as well as updating any WordPress plugins.

5. This is also the perfect time to clean up old folders and directories on your hard drives. Make backups of all your 2016 jobs, and create a new set of folders for 2017.

Fortunately, you don’t have to worry about updating JDLab2You or JD Pick-a-Pack. Both of these programs check for the latest updates each time you run them, so you’ll always have the latest versions.


Get Your Studio on Amazon Echo and Google Home

January 10th, 2017

Millions of people received an Amazon Echo or Google Home this Christmas. In 2017, some number of them are going to say:

  • “Alexa, who’s the best wedding (portrait, interior, baby, etc.) photographer?”
  • “OK Google, who’s the best photographer near me?”

Obviously, you’d like either the Amazon Echo or Google Home to mention you or your studio. To make that more likely, here’s what you’ll need to do.

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Free PhotoShelter Photo Business Plan Workbook

January 8th, 2017

For the last several years, PhotoShelter.com has come out with a yearly business planning workbook for professional photographers. For 2017, a new edition is available. It builds on previous versions with new ideas on how to market your studio by mapping out a plan for the rest of the year.

I’ve reviewed the workbook, and believe it would be a great resource for just-starting photographers who’ve never created a studio marketing plan, as well as experienced photographers who need to be reminded how important a marketing plan is to their success.

There’s an old adage that “you get what you measure.” Saying I want to “increase business” or “make more money” is only a dream until you create a specific plan to achieve your goals. PhotoShelter’s 2017 Photo Business Plan Workbook is a great way to get started.

Click here to sign up for the free download.

 


New Product: Wallet Photo Tins

January 4th, 2017

 

JD now offers Wallet Photo Tins. These 2.75 x 3.75” brushed metal tins are customized with your logo or your client’s image printed on the top. They are the perfect way to deliver wallet photos to a grad or anyone who orders wallet-sized prints.

Wallet Photo Tins are $7.25 each, and are available in JDLab2You and JD Pick-a-Pack.


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