Top 3 Google Ranking Factors for 2017

photographer online searchI read an interview with Miriam Ellis, an expert in Google search & SEO at Moz.com. Although she says there are many factors that determine where your website page will show up in Google searches, she had 3 recommendations that local businesses should focus on in 2017.

1. Reviews are Critical. According to Ellis, surveys indicate that 91 percent of consumers now read online reviews and that 84 percent of people trust online sentiment as much as they do personal word-of-mouth recommendations. It is important not only to grow your studio’s local reputation on social media, but you have to respond quickly and expertly to both praise and blame.

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Graduation Banners and Yard Signs

Graduates and their parents will appreciate you offering them banners and yard signs featuring their graduation photos. Custom banners and yard signs not only make the graduation party look great, but provide a cool way to direct friends and family to the party!

3 pre-made banner templates and 4 pre-made yard sign templates make it easy for you to get started. Just drop in your images, update the text, and send us your order. Blank banner and yard sign templates are also available so you can get creative and design something from scratch.

All banners are 3×6 feet, full color, and can be printed on either indoor material or weather-resistant material. Grommets are placed around the edges and on all 4 corners for easy mounting and display. Prices start at $89 each.

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Google ends support for Nik Collection

Google has announce that they will no longer offer updates for the popular Nik Collection via a banner on the tool’s website.

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What’s the value of a Facebook Like?

Like any other small business, photographers look to Facebook and other social media as a way to increase sales at a low cost. However, other than putting a special on Facebook and waiting for the phone to ring, how do you know whether Facebook is actually increasing sales?

To answer this question, the Harvard Business Review conducted experiments over the last four years involving more than 18,000 people. They wanted to research whether attracting and engaging social media followers leads to increased sales.

The researchers focused on Facebook because of its popularity. However, they believe their findings apply across all social media platforms.

Here’s what they learned:
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Use Image Search to Help You Rank on Google

photographer online searchOne of the least-used, easiest ways for photographers to improve their presence on Google is to add keywords into their image names on their website.

Consider this: According to Jumpshot, after analyzing millions of online searches in the US, they found that about a third of all searches on Google used the Image Search tools.
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Latest Windows 10 Update Hides LabPrints Projects

A recent Windows 10 Update causes LabPrints projects to be hidden, and then deleted after 10 days if no action is taken. If you are a Windows 10 user, it’s important that you follow the steps below to prevent this from happening to you.

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Create Albums using Book Builder in JDLab2You

JDLab2You’s Book Builder is used by many of our clients to order both photo books and albums from the lab. However, because not everyone is familiar with the many features and options available in this free software, we’ve created this 5 minute video that walks you through all the steps to create a book or album and send your order to the lab.

Watch the video here.

Get started with JDLab2You here.

Building Reusable Packages in Pick-a-Pack, JDLab2You

Our JDLab2You and Pick-a-Pack ordering software allows you to create packages and save them to make ordering packages faster and with fewer errors.

We’ve created this useful 4 minute video that shows you how to use this feature step by step so you can create your own packages.

Watch the video here.

Facebook Messenger for Photographers

Facebook Messenger is used by millions of people daily to communicate with both friends and businesses. Chances are, prospective clients on Facebook are just as likely to contact you via Facebook Messenger as they are by phone or email.

That’s why if you use Facebook to market your studio but aren’t using Facebook Messenger, you could be missing out on potential jobs.

Here’s what you need to know to get started.

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New Shipping Prices

With the rise in shipping costs, beginning April 1st JDLab will update our shipping prices. For most orders, this will only add an extra $1 to each shipment. While this doesn’t sound like a lot, multiplied by the thousands of orders we ship every month, it allows us to keep our prices low on prints and services.

Here are 2 ways you can continue to keep your shipping costs low:

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