Like any other small business, photographers look to Facebook and other social media as a way to increase sales at a low cost. However, other than putting a special on Facebook and waiting for the phone to ring, how do you know whether Facebook is actually increasing sales?
To answer this question, the Harvard Business Review conducted experiments over the last four years involving more than 18,000 people. They wanted to research whether attracting and engaging social media followers leads to increased sales.
The researchers focused on Facebook because of its popularity. However, they believe their findings apply across all social media platforms.
Here’s what they learned:
One of the least-used, easiest ways for photographers to improve their presence on Google is to add keywords into their image names on their website.
A recent Windows 10 Update causes LabPrints projects to be hidden, and then deleted after 10 days if no action is taken. If you are a Windows 10 user, it’s important that you follow the steps below to prevent this from happening to you.
JDLab2You’s Book Builder is used by many of our clients to order both photo books and albums from the lab. However, because not everyone is familiar with the many features and options available in this free software, we’ve created this 5 minute video that walks you through all the steps to create a book or album and send your order to the lab.
Facebook Messenger is used by millions of people daily to communicate with both friends and businesses. Chances are, prospective clients on Facebook are just as likely to contact you via Facebook Messenger as they are by phone or email.
That’s why if you use Facebook to market your studio but aren’t using Facebook Messenger, you could be missing out on potential jobs.
Here’s what you need to know to get started.
With the rise in shipping costs, beginning April 1st JDLab will update our shipping prices. For most orders, this will only add an extra $1 to each shipment. While this doesn’t sound like a lot, multiplied by the thousands of orders we ship every month, it allows us to keep our prices low on prints and services.
Here are 2 ways you can continue to keep your shipping costs low:
Photoshop’s layer blending options give you the ability to quickly do “knock out” effects with text or shapes. You’ve seen these before. For example, you might have seen a montage of a child’s images showing through letters of their name or their graduation date. This can also serve as a great way to add a quote over top of a bridal or senior photo. Fortunately, the technique only takes seconds. Here’s all you need to do.
You cannot appeal to a target audience if you don’t know who you’re targeting. While you may have a general idea of whom your customer is, it is imperative that you really understand what drives him or her. Once you know who you’re talking to, then you will know how to talk to them.