Posts

Cluster Canvas Gallery Wraps Are Alternative to Large Prints

For families on a budget, large, framed wall prints may be out of their price range. At the same time, relatively inexpensive canvas gallery wraps are becoming more popular. That’s why we offer special pricing on Cluster Gallery Wraps in JDLab2You.

With a little advanced planning you can offer your customers a modern alternative to large framed prints that looks great in any size room, and that you can retail them for almost the same amount as a single large print.

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The trick is this: when taking a photograph, instead of thinking of an image as a horizontal or a vertical, think of it as a panorama.

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8 Interesting Ways to Have Fun with Photography

(c) 2010, Harry Taylor

The trade shows are over, you’ve got your marketing ready for spring, and suddenly you notice you have a little more time on your hands than normal.

Welcome to March.

Sure, you could use this opportunity to get your taxes done early (yuck) or clean out the back closet at the studio (double-yuck). But why not take the next few weeks and play with photography a bit. After all, wasn’t the “fun” of photography at least part of the reason you bought your first camera?

Below are 8 interesting ways to produce an image you would never do in your normal business. Click the links, and see if any of them look like a fun way to waste a couple of afternoons before spring arrives. Don’t worry about showing anyone your results. And who knows – you might even pick up a new and unique product to wow your clients!

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26 Books Every Photographer Should Own

Lindsay Adler over at PopPhoto.com has a great article entitled, “26 Books Every Photographer Should Own.” If you’re looking for inspiration, a gift for a photographer, or a gift for yourself, this is a great list to start from.
 
 
 
 
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Selling Your Art Online

Eventually every professional photographer considers selling his or her work as fine art. I don’t blame them. I have seen prints in my customer’s studios that I would gladly display in the lab, or even in my home. And today the Internet makes it easy to sell fine art online.

However, selling online is the last step in the process. Think of any famous artist: they developed a unique style, created an exciting and desirable “body of work” (an art term), and presented it to influential buyers. The same rules apply to fine art prints.

Even Ansel Adams started by first developing his style over several years, only then displaying and later selling prints from a friend’s studio.

To build your body of work, start by making a commitment to yourself to become a Master Photographer. Becoming a Master is not about the title or the ribbons — it is about honing your craft as an artist. The skills you learn will both improve your fine art prints, and make your photography more valuable to your business.

Once you have a body of work, you need to show it to buyers. Nancy Markoe, faculty lecturer at the Art Business Institute, says the the only proven way is to exhibit at retail art shows and galleries. Although difficult and time-consuming, talking directly to buyers will teach you which colors and themes are sellable, and how much people will pay for your prints.

While the Internet has made it easy to put your photography in front of thousands of customers, the same old rules still apply: it takes years of work and effort to become a successful (and profitable) artist.