Posts Tagged ‘branding’
Saturday, December 5th, 2015
Using a .photography domain will not make your studio easier to find on Google. Even though their may be lots of buzz around the new URLs, local businesses like a photographer’s studio should use a .com domain.
With so many of the .com names already taken, newer photographers may be tempted to host their business’s website on a .co, .net, or even the new .photography domain. For example, if your name is Amy Adams, domains like AmyAdams.com, AdamsPhotography.com, and PhotosbyAmy.com might already be taken. So the temptation would be to purchase a URL like AmyAdams.co, AmyAdams.net, or even the new AmyAdams.photography.
Wednesday, October 1st, 2014
Have you ever wondered who is talking about your photographic studio’s website online? Google makes it easy with the “site” search feature. Site is used to filter your Google search results only for a particular website.
For example, if I want to find all mentions of Tom or John Hicks on our website, in the Google search bar I would type:
I will get all references to anyone named Hicks mentioned on our website. Notice there is no space between the word “site”, the colon, and the website name. You don’t need to use http or www or worry about capitalization either.
Saturday, May 25th, 2013
You’ve got a business card, but is it memorable?
The problem with handing out a plain business card is that the moment someone sees that it is ordinary, they absentmindedly put it in their pocket – and eventually in the trash. We’ve all done it. That’s why your business card should be memorable. A great business card is more than just contact information: it is the first impression about you and your studio’s brand. (more…)
Wednesday, June 6th, 2012
Most of us write in a single style (English teachers call it “tone”) we have developed over many years. We write emails, newsletters, Facebook posts, flyers, and (if you’re good at marketing) blog posts and web site pages too.
But when we’re in a hurry, we don’t always think about what our writing style says about our business. We focus on writing to give information or to persuade, and we assume our writing style will just take care of itself.
However, to turbocharge your studio’s marketing, it is important that your writing style enforces and reflects your brand.
So what do I mean by “writing style?”
Wednesday, July 27th, 2011
If you have a small studio or you are a part-time photographer, customers will think you and your business are the same, especially if you use your name for your business. Ask me about John Smith Photography, and I’ll have a hard time separating John in my mind from his photography business.
In other words, for most customers your personal and your business brands are the same. This means that if you want to build your photography business, you start by building your personal brand.
Tuesday, July 12th, 2011
Does anyone remember generic beer?
The idea was that the major beer companies could sell unbranded products to supermarkets at a reduced cost since they didn’t have to pay marketing expense.
For example, the beer might be a premium brand or economy lite – whatever the manufacturer had on hand the day they filled the generic cans.
So what happened to unbranded products? They are gone.
Over time, low cost and uneven quality cannot compete with quality brands.
Wednesday, July 6th, 2011
Your competition is Disneyworld, a new couch, or a swimming pool.
That’s because in most folk’s minds, professional photography isn’t a need – it is a luxury. After the rent is paid and there’s food in the fridge, if someone has extra money left over, they tend spend it on things that make them happy.
While “happiness” is impossible to define, marketers have figured out that consumers try to achieve happiness by spending money on luxuries that offer status or experiences. Athletes promote $200 tennis shoes and celebrities promote stylish clothing lines so you can look like them. Vacation destinations show smiling families doing exciting things together.
So if professional photography is a luxury good, successful marketing should promise your customer status, a great experience, or both.
How do you do that?
Tuesday, June 14th, 2011
Every business needs a brand. In fact, if you don’t want to compete on price, you have to compete on brand.
However, if you’re a professional photographer, you can chose whether to brand yourself or your business (learn more about branding for pro photographers here, here, and here).
The challenge is, once you’ve decided to build your personal brand, not only do you need good photography, but you need to learn how to promote (i.e. brand) yourself as a photographer.
Wednesday, December 15th, 2010
Why is branding important? When folks don’t know anything else about two similar products (like two 5×7″ prints) they will use price to decide between them. Without branding, the lowest price wins.
If you don’t want to compete on price, you have to compete on brand.
A brand is more than just a logo. BNET defines branding as:
“a means of distinguishing one firm’s products or services from another’s and of creating and maintaining an image that encourages confidence in the quality and performance of that firm’s products or services.”
Jon Jantsch at Duct Tape Marketing offers an even simpler definition:
“Branding is the art of becoming knowable, likeable and trustable.”
It makes sense. All of us would rather do business with someone we know, like and trust – even if it costs a few dollars more. That is how you want your customers to feel too.