Over 60 photographers from across Michigan and Ohio filled the training room at JDPI to capacity to listen to Chris Wunder’s program “Learn to Earn $100,000 a Year from Portrait Directories” workshop on Wednesday, February 17th. During the full-day workshop, Chris taught photographers step-by-step how to turn portrait directories into a profit center for their studios.

While I cannot even begin to summarize everything Chris said, here are some of the take-away points that amazed me after listening to him:

• Their is a ton of opportunity in this market. As I listened, I kept thinking to myself, “This is the photographic equivalent of low-hanging fruit. Why isn’t everyone doing this?”
• Chris laid out the numbers. With a little effort, you really could add $100 thousand to your bottom line in a year.
• Local photographers with great customer service have a real advantage over their national competitors.
• The great thing about church directories specifically is that some churches have schools, school have sports teams, and every church has weddings. The opportunity for one sale to lead to another is amazing.

During the breaks, I had the opportunity to give lab tours. Everyone was pleased to discover that we can print all the products Chris described, and at great prices.

I want to personally thank Chris, all the old friends (and new ones) I met, and encourage anyone who didn’t attend to seek out Chris the next time he is in your area. You won’t be disappointed.