Posts Tagged ‘e-mail marketing’
Wednesday, November 11th, 2015
Here at JD, we like to keep up on ideas to help professional photographers grow their business. That’s why I was excited to receive a link for an online article titled, “The Anatomy of an Art Sales Email” on the ArtStorefronts blog. The author breaks down the 8 basic components of a sales email, then shows you how to use them to create a brilliant email you can send to your clients.
While we’ve discussed these steps in many articles at JD, it’s great to be reminded of them again as you’re getting ready (hopefully) to send out your holiday marketing emails to clients. Just remember, don’t cut prices – add value.
Tuesday, June 9th, 2015
If you’re like me, you get dozens of emails every day. Sorting through the spam to find the important ones takes time. Sending emails back and forth to get something accomplished takes time. And looking for answers to previous emails takes time.
Here are 3 tips you can use to get that time back.
Sunday, March 15th, 2015
Building a successful online marketing campaign for your studio isn’t difficult, but it does take time and planning. Whether you’re marketing to brides, seniors, for a specific holiday, or if you just want to collect fans or email addresses, if you follow the steps below you can maximize your marketing efforts with the least amount of effort.
Create a Landing Page
Creating a good landing page is the most important step in the process. A landing page is a unique page on your website where you’ll send visitors to see your offer and complete a call to action. If you can add pages to your website – and it is mobile friendly – you should create a landing page there. If you have a blog, you can turn an article into a landing page. Otherwise, you can purchase a 3rd party landing page creator like shortstack.com or pagemodo.com. (more…)
Tuesday, August 19th, 2014
Email marketing via monthly newsletters is one of the least expensive ways to keep your studio in potential client’s mind when they are ready to purchase photography. Basically, it is a numbers game. The more emails you have, the more potential clients will see your images/promotions, and the more calls you will receive.
To get emails, you need a way to collect them. It should be:
1. Easy to find on every page.
2. No obtrusive (like a pop up).
A new add-in that will work on most websites called Hello Bar does both.
Monday, August 4th, 2014
If you offer Senior Portraits, there is still a few weeks left in August to get out an email newsletter and book some sessions before the yearbook photo deadlines this fall.
Here’s how it works: to get more sales, you need to get more potential clients to open your email newsletters immediately to read about your offer (and maybe even pass them on to their friends). You can increase your email “open rate” by creating compelling subject lines targeted to moms who are the most likely to book a session. In fact, studies have shown that you can increase “open rates” by 30-50% just by changing the subject line alone!
So here are 6 tips to get mom’s attention. Think of them when writing both subject lines and article titles for your email newsletter:
1. Get to the point. Tell mom that you have a good deal for her. Subject lines should be no more than 50 characters.
2. Be specific. Don`t just tell readers about an offer, tell them exactly how much they will save.
3. Mention back to school. Moms are thinking about this now. Connect senior pictures to “back to school” in their mind.
Tuesday, April 8th, 2014
When you’re working on social media – newsletters, Facebook, Instagram, LinkedIn – there are several best practices you should know. We’ve scoured the Internet and listed them all here for your convenience. Bookmark this article, and you’ll refer back to it often.
• Ideal length of an email or article headline – 6 words, or under 50 characters
• Best day to send: Friday to businesses, Sunday to consumers
• Best time of day to send: 11am to business, 8pm to consumers
• Best schedule: Monthly
Tuesday, April 1st, 2014
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Viruses are fun! Who doesn’t want some foreign teenager remotely controlling their PC in order to sell Viagra online?
Unfortunately, it is harder to get a virus than you think. You have to randomly click links in suspicious emails that, if you had actually read the email, you’d normally delete.
So to help you out, here are 7 clues to ignore in an email if you want to get a brand-new virus on your PC.
1. You don’t know who the email is from. AutoFacebookReminder has the word Facebook in it, and you use Facebook, so it must be from Facebook, right? Ignore this.
2. The email is personally addressed to you. Actually, it is addressed to your email name, but that is just like your name. Close enough to ignore.
3. The sender’s email address is nonsense. Facebook is in California, but their employee named Vvmtxcnf is from the Austin, Texas office. It could happen. I’d ignore it.
Tuesday, March 11th, 2014
Hacked email accounts are not only painful to you, but can be a problem for your friends and clients who receive the spam emails. Often you won’t even realize your email account was hacked until you get a message from a friend who says, “did you send me this?”
If you discover your email account has been hacked, here are the top 5 things you must do immediately to prevent any further problems.
Change your password and make it stronger. According to the top Internet gurus, the top 5 passwords used in America are 123456, password, 12345678, qwerty, and abc123. Spammers create text files with millions of these common passwords (and the entire dictionary) which they can use to try to break into your account. It’s all automated, and they can test thousands of passwords a second. To combat this, you should use at least an 8 character password with a combination of upper and lower case letters, numbers, and symbols.
Monday, November 4th, 2013
Have you ever sat down to design a newsletter, a marketing flyer or even a web page only to wonder what colors to use for rules, headlines, buttons, backgrounds and boxes?
You’re not alone. After writing the text, selecting a professional-quality color scheme for printed or online marketing pieces is one of the most time-consuming things you can do. There are 16.7 million possible colors on a monitor, but pick any one of them, and only a small number of hues will blend with it perfectly.
Tuesday, July 23rd, 2013
Below is the list of “best practices” for sending a monthly email newsletter. Before you send your next newsletter, check it against this list and see how you compare to the professionals.