Instagram has added several new tools and features to help you connect with clients. Basically, they are using the Facebook model (Facebook owns Instagram!) of separate personal profiles and business or “brand” profiles. With this change, you’ll be able to promote your studio, as well as boost images and put them directly in front of potential new clients.
Instagram is an image-focused social media platform, which makes it perfect for professional photographers. It is a great way to build your brand. In 2016, Instagram hit 400 million users with half of them using the site daily. According to Pew Research Center, 56% of online adults ages 18-29 use Instagram. And Instagram is owned by Facebook, which has shown they know how to build a social media platform to connect your studio to potential customers.