Track Social Media Links to your Website

social network statisticsHave you ever wondered how many time your studio has been mentioned on social media? A service called sharedCount will tell you in an instant, and it is free. looks up the number of times your website’s URL has been shared on major social networks. They filter it directly from the data provided by Facebook, Twitter, Pinterest, LinkedIn, StumbleUpon and Google+.

Simply type in your website’s home page (or any page), click Analyze, and in a few seconds SharedCount will give you back the totals.

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If You Offer Wedding Photography Read This

wedding-statisticsWhen someone is using social media successful, it pays to notice. That’s why I was intrigued by a Wedding-focused page I recently discovered on Pinterest.

The Pinterest page is called Wedding Industry News. It collects pins about the US wedding industry: historical costs, statistics, and even a few fun facts you might not know about the professional wedding business.

The page is the brainchild of, a New Jersey resource for wedding services for brides. They make money by getting photographers, DJs, venues and other wedding industry providers in the NJ area to purchase a listing on their site. But that’s not the point. They make themselves valuable by attracting brides to their website, and use social media to do it.

If you’re a wedding photographer, here is what you can learn from them.

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LinkedIn Showcase Pages: What you need to know.

LinkedIn-Logo-150x150Beginning April 14, LinkedIn will remove any old Product or Services pages from your LinkedIn business page. These pages can be replaced by new “Showcase” pages.

Like the old Product and Services pages, you can use a showcase page for each different kinds of work you do (wedding, portrait, commercial, seniors, etc.).

What makes Showcase pages new is that someone can follow a showcase page because they are interested in one service only, not everything you do. Showcase pages provide you with the ability to deliver custom messages to different audiences on LinkedIn.

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Social Media Key To Future Photographic Studio Marketing

customer-interaction-changesWhen I was a boy, I remember surfing through the channels on TV and stopping on an interview with Prince Charles, who was at that time assumed to be the future king of England. I stopped at the exact moment the interviewer asked the prince, “When will you get married?

What Prince Charles basically said was this: “As the future king, I’ve had the opportunity to speak with presidents, kings, philosophers and some of the greatest minds of our generation, and they’ve all said the same thing: wait until you’re 30.

At that moment, somehow through my addled brain, a single, clear thought emerged: “This is great advice. I’m going to follow it.

I thought of that story again when I read that IBM had recently spoke with 1,700 CEOs worldwide and asked them, “What are the most utilized customer interaction methods today, and what do you predict in the next 3-5 years?” This is the largest survey of its kind ever taken.

The answers were not surprising. Click the graphic to see the results.

Here are some highlights:

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3 Reasons to Use LinkedIn to Market Your Photographic Studio Online

I’m becoming a fan of LinkedIn. Basically LinkedIn is like Facebook, but especially designed for professionals and business owners. Since you’re also a professional and a small business owner, it makes sense that you should get listed in LinkedIn too.

Getting started is easy. You go to the LinkedIn website, create a new account, and upload pertenant information like your contact information, a head shot, and your resume. Then LinkedIn reviews your information and offers to “link” you to other professionals you may already know.

Once you’re signed up, what should you do with your new account? Here are 3 ways to use it to help build your business:

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Three Proven Effective Social Media Tools You Should Be Using

Fall 2011 Attitudes and Outlook Survey

Infographic by Constant Contact

A new Fall, 2011 survey of small business attitudes and outlook about social media reveals that social media marketing efforts are paying off. Respondents said they have found success in significant numbers:

• 86% found Facebook effective, up from 82% in Spring 2011
• 60% found Twitter effective, up from 47% in Spring 2011
• 55% found LinkedIn effective, up from 47% in Spring 2011

What this means for you: While we constantly encouraging studios to focus on Facebook marketing, photographers should not ignore Twitter or LinkedIn.

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