You cannot appeal to a target audience if you don’t know who you’re targeting. While you may have a general idea of whom your customer is, it is imperative that you really understand what drives him or her. Once you know who you’re talking to, then you will know how to talk to them.
Posts Tagged ‘marketing’
Have you ever wondered if potential clients are finding you on the first page of Google? Here’s a simple way to find out.
Paying for Google Adwords is the only guaranteed way to get your photography studio on the front page of Google immediately.
I was speaking to a photographer about local marketing the other day, and the importance of completely filling out her Google My Business account as a local business. She didn’t like the sound of it.
“I work from home,” he said “I don’t want my address online.”
I get her concern, and I know she’s not alone. Lots of professional photographers work from home. Maybe they are an independent school shooter. Maybe they shoot destination weddings. They don’t need a studio.
But this was different. She had a studio in her basement, but didn’t want it listed online.
“If I need to meet a client at my house, I’ll tell them where I live,” she argued.
Fortunately for her, Google My Business has an answer. It’s called a Service Area Business. Registering your business at GMB as a service area business lets Google know where you should be listed without showing your address online. Service Area Businesses are used by plumbers, electricians, and lots of other businesses.
So how do you set up a Service Area Business?
If you’re a wedding photographer, this is the slow season. Weddings pick up in the spring, and continue until fall. But after November, you may have a tendency to wait until spring again to gear up your marketing efforts.
Here are 6 things you can do in the next few weeks to improve your marketing for 2017. If you do them now, it will increase your online exposure over the coming months, and even improve the likelihood of potential brides finding you in 2018 and beyond.
You’ve probably never heard of Neil Patel, but you should. He’s a NYTimes author, serial entrepreneur, and helps companies like Amazon grow their revenue. The Wall Street Journal and Forbes Magazine both call him one of the top influencers on the web.
Neil was given access to the data from over 1 billion Facebook posts compiled by BuzzSumo.com, a company that mines the whole Internet looking for the best content on any given topic. Clients pay thousands of dollars a year for their service. From the data they gathered, Neil and BuzzSumo learned some very interesting facts about posting on Facebook that seem to go against the common wisdom (including my own) about how you can maximize your presence on Facebook.
- “Alexa, who’s the best wedding (portrait, interior, baby, etc.) photographer?”
- “OK Google, who’s the best photographer near me?”
Obviously, you’d like either the Amazon Echo or Google Home to mention you or your studio. To make that more likely, here’s what you’ll need to do.
For the last several years, PhotoShelter.com has come out with a yearly business planning workbook for professional photographers. For 2017, a new edition is available. It builds on previous versions with new ideas on how to market your studio by mapping out a plan for the rest of the year.
I’ve reviewed the workbook, and believe it would be a great resource for just-starting photographers who’ve never created a studio marketing plan, as well as experienced photographers who need to be reminded how important a marketing plan is to their success.
There’s an old adage that “you get what you measure.” Saying I want to “increase business” or “make more money” is only a dream until you create a specific plan to achieve your goals. PhotoShelter’s 2017 Photo Business Plan Workbook is a great way to get started.
Below is a list of the most popular articles we’ve shared in our newsletter this year. Each of them has been read hundreds of times, and are still valuable information. If you missed them the first time around, here is your second chance!
It’s an old axiom in photography that the best camera you own is the one you always have with you. The same holds true for marketing your photographic business. The best marketing tools you have are the ones you always have with you: a business card, and good conversation.
Business cards are the least expensive, most powerful marketing tools you can use. You should have a professionally designed card you are proud to give to anyone. But just as importantly, you should have them in your pocket or bag 24/7.
Never leave home without your business cards.