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Posts Tagged ‘marketing’

Top 3 Google Ranking Factors for 2017

Wednesday, June 14th, 2017

photographer online searchI read an interview with Miriam Ellis, an expert in Google search & SEO at Moz.com. Although she says there are many factors that determine where your website page will show up in Google searches, she had 3 recommendations that local businesses should focus on in 2017.

1. Reviews are Critical. According to Ellis, surveys indicate that 91 percent of consumers now read online reviews and that 84 percent of people trust online sentiment as much as they do personal word-of-mouth recommendations. It is important not only to grow your studio’s local reputation on social media, but you have to respond quickly and expertly to both praise and blame.

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PPA Buyer Persona Worksheet

Wednesday, March 8th, 2017

You cannot appeal to a target audience if you don’t know who you’re targeting. While you may have a general idea of whom your customer is, it is imperative that you really understand what drives him or her. Once you know who you’re talking to, then you will know how to talk to them.

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See Your Customer’s Google Search for your Studio

Wednesday, March 8th, 2017

Have you ever wondered if potential clients are finding you on the first page of Google? Here’s a simple way to find out.

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Should You Use Google Adwords for Photography?

Tuesday, February 7th, 2017

Paying for Google Adwords is the only guaranteed way to get your photography studio on the front page of Google immediately.

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Create a Google My Business Listing for a Home Studio

Tuesday, January 31st, 2017

Click to view full size

I was speaking to a photographer about local marketing the other day, and the importance of completely filling out her Google My Business account as a local business. She didn’t like the sound of it.

“I work from home,” he said “I don’t want my address online.”

I get her concern, and I know she’s not alone. Lots of professional photographers work from home. Maybe they are an independent school shooter. Maybe they shoot destination weddings. They don’t need a studio.

But this was different. She had a studio in her basement, but didn’t want it listed online.

“If I need to meet a client at my house, I’ll tell them where I live,” she argued.

Fortunately for her, Google My Business has an answer. It’s called a Service Area Business. Registering your business at GMB as a service area business lets Google know where you should be listed without showing your address online. Service Area Businesses are used by plumbers, electricians, and lots of other businesses.

So how do you set up a Service Area Business?

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6 Marketing Projects Wedding Photographers Can Do in an Hour or Less

Wednesday, January 25th, 2017

If you’re a wedding photographer, this is the slow season. Weddings pick up in the spring, and continue until fall. But after November, you may have a tendency to wait until spring again to gear up your marketing efforts.

Here are 6 things you can do in the next few weeks to improve your marketing for 2017. If you do them now, it will increase your online exposure over the coming months, and even improve the likelihood of potential brides finding you in 2018 and beyond.

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1 Billion Posts Were Analyzed on Facebook. The Results are Amazing.

Tuesday, January 17th, 2017

You’ve probably never heard of Neil Patel, but you should. He’s a NYTimes author, serial entrepreneur, and helps companies like Amazon grow their revenue. The Wall Street Journal and Forbes Magazine both call him one of the top influencers on the web.

Neil was given access to the data from over 1 billion Facebook posts compiled by BuzzSumo.com, a company that mines the whole Internet looking for the best content on any given topic. Clients pay thousands of dollars a year for their service. From the data they gathered, Neil and BuzzSumo learned some very interesting facts about posting on Facebook that seem to go against the common wisdom (including my own) about how you can maximize your presence on Facebook.

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Get Your Studio on Amazon Echo and Google Home

Tuesday, January 10th, 2017

Millions of people received an Amazon Echo or Google Home this Christmas. In 2017, some number of them are going to say:

  • “Alexa, who’s the best wedding (portrait, interior, baby, etc.) photographer?”
  • “OK Google, who’s the best photographer near me?”

Obviously, you’d like either the Amazon Echo or Google Home to mention you or your studio. To make that more likely, here’s what you’ll need to do.

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Free PhotoShelter Photo Business Plan Workbook

Sunday, January 8th, 2017

For the last several years, PhotoShelter.com has come out with a yearly business planning workbook for professional photographers. For 2017, a new edition is available. It builds on previous versions with new ideas on how to market your studio by mapping out a plan for the rest of the year.

I’ve reviewed the workbook, and believe it would be a great resource for just-starting photographers who’ve never created a studio marketing plan, as well as experienced photographers who need to be reminded how important a marketing plan is to their success.

There’s an old adage that “you get what you measure.” Saying I want to “increase business” or “make more money” is only a dream until you create a specific plan to achieve your goals. PhotoShelter’s 2017 Photo Business Plan Workbook is a great way to get started.

Click here to sign up for the free download.

 

Top 5 Most Popular Articles of 2016

Wednesday, December 14th, 2016

top-5-2016Below is a list of the most popular articles we’ve shared in our newsletter this year. Each of them has been read hundreds of times, and are still valuable information. If you missed them the first time around, here is your second chance!

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