According to Forbes, millennials (born between 1980 and 2005) buying power will soon surpass that of the generations before them. As a professional photographer, you will have to work harder to meet their demands as they influence trends and redefine buying habits. You can stay up to date by implementing these four trends in your studio and and in your marketing and sales strategies.
One of the consequences of Google’s plan to change to a mobile-first search index is that the distance from your studio to the person searching is now the most important ranking factor in Google.
If you use your Facebook business page for social media marketing, here are two new changes you should be aware of:
I read an interview with Miriam Ellis, an expert in Google search & SEO at Moz.com. Although she says there are many factors that determine where your website page will show up in Google searches, she had 3 recommendations that local businesses should focus on in 2017.
1. Reviews are Critical. According to Ellis, surveys indicate that 91 percent of consumers now read online reviews and that 84 percent of people trust online sentiment as much as they do personal word-of-mouth recommendations. It is important not only to grow your studio’s local reputation on social media, but you have to respond quickly and expertly to both praise and blame.
You cannot appeal to a target audience if you don’t know who you’re targeting. While you may have a general idea of whom your customer is, it is imperative that you really understand what drives him or her. Once you know who you’re talking to, then you will know how to talk to them.
Have you ever wondered if potential clients are finding you on the first page of Google? Here’s a simple way to find out.
Paying for Google Adwords is the only guaranteed way to get your photography studio on the front page of Google immediately.
I was speaking to a photographer about local marketing the other day, and the importance of completely filling out her Google My Business account as a local business. She didn’t like the sound of it.
“I work from home,” he said “I don’t want my address online.”
I get her concern, and I know she’s not alone. Lots of professional photographers work from home. Maybe they are an independent school shooter. Maybe they shoot destination weddings. They don’t need a studio.
But this was different. She had a studio in her basement, but didn’t want it listed online.
“If I need to meet a client at my house, I’ll tell them where I live,” she argued.
Fortunately for her, Google My Business has an answer. It’s called a Service Area Business. Registering your business at GMB as a service area business lets Google know where you should be listed without showing your address online. Service Area Businesses are used by plumbers, electricians, and lots of other businesses.
So how do you set up a Service Area Business?
If you’re a wedding photographer, this is the slow season. Weddings pick up in the spring, and continue until fall. But after November, you may have a tendency to wait until spring again to gear up your marketing efforts.
Here are 6 things you can do in the next few weeks to improve your marketing for 2017. If you do them now, it will increase your online exposure over the coming months, and even improve the likelihood of potential brides finding you in 2018 and beyond.