Posts Tagged ‘SEO’
Wednesday, June 3rd, 2015
Moving a studio online is hard. Moving to a new location, changing the studio name, or even changing your website URL are all considered “moving your studio” according to Google.
The problem is that there are hundreds of places your old studio name is listed online: Google, Google Maps, Bing, Yahoo, Yelp, and MapQuest just to name a few. When your listings don’t match in these places, 2 things happen. First, potential clients may see your old location and get confused, and second, Google ranks your page higher when your name, address and phone (NAP) are consistent across the Internet (read more about NAP here).
If you change your studio name, address, or phone number, you need to make a plan to update your information online. I recently helped a friend move their business, and here is the plan I followed:
Wednesday, February 18th, 2015
Search Engine Optimization (SEO) is important because the majority of your potential clients will search for professional photographers on the internet before they call.
SEO is the process of affecting the visibility of your website in a search engine’s un-paid (“organic”) search results. Essentially, it is content you add online to:
1. Make your studio’s website visible to search engines like Google, Bing or Yahoo
2. Make your studio’s website display higher in the search results
It makes sense. First, search engines have to find you, and second, they have to think your site is important enough to display higher on the page than your competition for the same search keywords.
Monday, September 8th, 2014
If you’re not familiar with the term NAP, you’re not alone. NAP stands for “Name, Address, Phone.” Having a consistent NAP is critical for search engines like Google, Yahoo and Bing if you want your photographic studio to be found online.
Wednesday, July 23rd, 2014
Question: What does BLOG stand for?
Answer: Better Listing On Google.
This old joke has a lot of truth in it: online marketers have known for years that an active blog will improve your website’s page rank, with can get it listed higher on Google. While the reasons are technical, the bottom line for a studio owner is that they can improve their online marketing by having a blog.
To make this easy for anyone, Google includes the free Blogger software with your Google+ account. Log into Google, and click the little grid tool in the upper right corner of your screen. Now find the Blogger logo, and click this to start your blog. (more…)
Wednesday, July 16th, 2014
Google places high priority on Local Search, especially for smart phone searches. This means that if you are in Niles, Michigan searching for a photographer, Google will give extra credit to photographers located in Niles, Michigan. Google’s assumption is that, all things being equal, you’d like to find photographers close by.
How can you use this to your advantage?
For non-competitive phrases like “photographer in Niles, MI” you may be able to get on the first page of Google simply by adding your town to your home page’s title tag. (more…)
Tuesday, April 8th, 2014
When you’re working on social media – newsletters, Facebook, Instagram, LinkedIn – there are several best practices you should know. We’ve scoured the Internet and listed them all here for your convenience. Bookmark this article, and you’ll refer back to it often.
• Ideal length of an email or article headline – 6 words, or under 50 characters
• Best day to send: Friday to businesses, Sunday to consumers
• Best time of day to send: 11am to business, 8pm to consumers
• Best schedule: Monthly
Wednesday, February 26th, 2014
One of the most important – and least publicized – changes Google has made In the last few years is their move from Google Places for Business to Google+ Local.
Understanding the move and how it affects your place in Google search is important for your studio.
Tuesday, November 19th, 2013
Like most small businesses, you want potential clients to find you on the web. You already know that most of them will start looking for you on Google, and that 95% of Google searchers only click businesses on the first page. In other words, the first page of Google is the place you want to be.
But here’s something you may not know: in the next few weeks, we’re going to reach a tipping point. More Google searches will take place on a smart phone or tablet than on a desktop PC or laptop.
What does this mean for you in 2014?
Monday, September 16th, 2013
The number and quality of social media links in Google+ and Facebook are the most important factors in Google website page ranking position, according to the 2013 annual study by SearchMetrics.com.
Each year, SearchMetrics.com does an exhaustive analysis of webpages to determine what weight Google applies to each of several dozen factors when determining how high your website should place on Google. The higher the correlation, the more important the factor is in your website’s page rank. The top factors are:
Tuesday, August 6th, 2013
Google is the 800 lb. gorilla in the room when it comes to online marketing and getting your website found online, so it helps you to know what they are looking for when it is time to set up your new or existing website. For example, did you know what you name your stock images on your site can make a difference when it comes to people searching for your business online?