I read an interview with Miriam Ellis, an expert in Google search & SEO at Moz.com. Although she says there are many factors that determine where your website page will show up in Google searches, she had 3 recommendations that local businesses should focus on in 2017.
1. Reviews are Critical. According to Ellis, surveys indicate that 91 percent of consumers now read online reviews and that 84 percent of people trust online sentiment as much as they do personal word-of-mouth recommendations. It is important not only to grow your studio’s local reputation on social media, but you have to respond quickly and expertly to both praise and blame.
Most studios treat Instagram, Pinterest and Facebook like a photo gallery. They serve as a place to post a picture of your latest shoot, but photographers rarely them to tell a story. Using Instagram, that’s what Kate Sigfusson did.
When she launched Babies4Babies on Instagram, she was expecting. She took the opportunity to share pictures and information about her pregnancy. She posted everything from pictures of herself pregnant to her plans to launch a line of premium baby products like swaddles. Her entire Instagram page chronicles her journey.
“By sharing the Babies4Babies story, specifically my journey as a new mother and entrepreneur, we have humanized the brand,” Sigfusson said in an article. “It makes the company more of a family rather than a product.”
Sigfusson says every business should treat Instagram in a similar fashion. As small business owners, show your audience the human side of your business. Show your audience pictures of you packing orders, heading to the post office, helping other customers and dealing with obstacles.
Get used to taking snapshots and “selfies” to populate your page with faces and images (best practices for image sizing) that tell your story, rather than just images of products. Use the platform to tell your story – one picture at a time.
Over the last few months, I’ve watched a couple YouTube videos called “Breaking the Magician’s Code: Magic’s Biggest Secrets Finally Revealed.” It is a series of episodes that show the secrets behind popular magic tricks and illusions done by the biggest names in the magic business.
I’m not alone. The show is internationally syndicated on TV, and the YouTube videos have 10 million hits combined. There is something about being able to see “behind the scenes” that creates a bit of interest in all of us. Read more
For years, photographers have been posting videos on YouTube, then linking to them in Facebook. However, now that Facebook lets you upload videos directly, many photographers have made the switch and now post their videos directly to Facebook.
Building a successful online marketing campaign for your studio isn’t difficult, but it does take time and planning. Whether you’re marketing to brides, seniors, for a specific holiday, or if you just want to collect fans or email addresses, if you follow the steps below you can maximize your marketing efforts with the least amount of effort.
Create a Landing Page
Creating a good landing page is the most important step in the process. A landing page is a unique page on your website where you’ll send visitors to see your offer and complete a call to action. If you can add pages to your website – and it is mobile friendly – you should create a landing page there. If you have a blog, you can turn an article into a landing page. Otherwise, you can purchase a 3rd party landing page creator like shortstack.com or pagemodo.com. Read more
SharedCount.com looks up the number of times your website’s URL has been shared on major social networks. They filter it directly from the data provided by Facebook, Twitter, Pinterest, LinkedIn, StumbleUpon and Google+.
Simply type in your website’s home page (or any page), click Analyze, and in a few seconds SharedCount will give you back the totals.
The Pinterest page is called Wedding Industry News. It collects pins about the US wedding industry: historical costs, statistics, and even a few fun facts you might not know about the professional wedding business.
The page is the brainchild of NJWedding.com, a New Jersey resource for wedding services for brides. They make money by getting photographers, DJs, venues and other wedding industry providers in the NJ area to purchase a listing on their site. But that’s not the point. They make themselves valuable by attracting brides to their website, and use social media to do it.
If you’re a wedding photographer, here is what you can learn from them.
Are you using Pinterest to display your portrait/social images? If not, you should be. While Facebook is most commonly used by professional photographers, here are 3 important reasons you should also be posting to Pinterest.
1. Viewers are your target market. The marketing term “family memory-keepers” describes most social/portrait photographers ideal client. This is women aged 25-50 with disposable income, exactly the same demographic that uses Pinterest. For example, Pinterest use goes up before and after dinner, but drops during the 5-7pm family meal time. Do they have money? It turns out 2 in 5 Pinterest users visit on an iPad.