If you don’t think online reviews are important to your business, here’s a study that may change your mind.
1,100 businesses using Capterra’s Conversion Tracking software were studied, and Capterra was able to track the conversion rates of businesses that had reviews displayed versus those that did not. The resulting conversion rates broke down like this:
1-4 Reviews= 5.2%
5-9 Reviews= 6.4%
10+ Reviews= 7.1%
What does this mean to you? 10 or more online reviews on a site like Google Places, Yahoo Local Business, Yelp.com, Yellowpages or Angie’s List can virtually double the number of potential customers who find you online and pick up the phone!
In this study a “conversion” was counted when a potential customer filled out a form. For you, it may be a contact form, an email or a phone call.